Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Jul 04, 2025 StackAdapt achieves 71% QPS reduction with Index Exchange podding

StackAdapt reports significant infrastructure improvements and 25% peak win rate increase through advanced streaming TV advertising technology partnership.

by Luis Rijo

Data - Jul 04, 2025 Consumer trust crisis hits marketing as AI data use sparks privacy concerns

Pinterest AI tools enhance advertiser trust through automated collage creation and trend insights

European study reveals 59% oppose AI training use while demanding clearer data controls.

by Luis Rijo

Data - Jul 04, 2025 Google partners with Sparkasse for digital age verification in Europe

Digital age verification interface showing secure user authentication with privacy controls and verification badges for online safety.

Germany's largest savings bank network launches wallet-based age verification system with Google for secure online access controls.

by Luis Rijo

Data - Jul 04, 2025 Microsoft Clarity live extension receives major visual redesign

Microsoft Clarity live extension redesign showing heatmaps and analytics interface on website dashboard

Microsoft enhances browser extension interface to simplify website analytics access for marketers and developers.

by Luis Rijo

Data - Jul 03, 2025 Meta challenges commission decision on digital Markets Act compliance

Commission ruling forces tech giant to offer reduced personalization service without compensation.

by Luis Rijo

Data - Jul 02, 2025 Chrome divestiture technically feasible according to new report

Chrome browser separation from Google's ecosystem shown through technical engineering blueprint with data flow connections.

New research addresses key technical questions about Google's browser separation.

by Luis Rijo

Data - Jul 02, 2025 Weborama and Utiq launch hybrid cookie and cookieless advertising solution

A new branding offer combines traditional and privacy-first targeting as half of European digital inventory becomes non-addressable.

by Luis Rijo

Data - Jul 01, 2025 IAB establishes standard metrics for gaming advertising measurement

Gaming measurement dashboard displays viewability, ROI & attention metrics for digital advertising analytics.

Comprehensive framework addresses transparency gaps as 80% of U.S. internet users identify as gamers.

by Luis Rijo