Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1965 Articles

Data - Jul 01, 2025 Privacy company Proton joins antitrust challenge against Apple's App Store policies

Swiss developer files class-action lawsuit citing predatory practices that harm competition and consumers.

by Luis Rijo

Data - Jul 01, 2025 Google adds Tag Diagnostics to Analytics consent settings hub

Google Analytics consent settings hub showing diagnostic alerts for EEA traffic and consent signal issues.

Google Analytics integrates diagnostic tools directly into consent monitoring interface for streamlined compliance verification.

by Luis Rijo

Data - Jul 01, 2025 Apple faces trial as federal court denies motion to dismiss antitrust lawsuit

Apple Store exterior as company faces federal antitrust trial over alleged smartphone monopoly practices

Court ruling allows government case alleging smartphone monopoly to proceed despite tech giant's objections.

by Luis Rijo

Data - Jul 01, 2025 Apple expands EU app store alternatives with new installation features

iOS 18.6 EU marketplace installation flow showing Apple's new streamlined web-based app store setup process

Apple introduces streamlined web marketplace installation and revised developer terms for European Union users starting with iOS 18.6 update.

by Luis Rijo

Data - Jun 30, 2025 Google expands privacy controls to eight additional US states

Google privacy shield with 8 glowing US state outlines representing new AdSense opt-out controls expansion

AdSense implements Universal Opt-Out Mechanism provisions across Connecticut, Montana, Nebraska, New Hampshire, Texas, Minnesota, New Jersey and Maryland.

by Luis Rijo

Data - Jun 30, 2025 Adsquare launches attribution dashboard with real-time insights

Real-time Adsquare Attribution Dashboard showing store visit tracking, foot traffic analytics and map

Location intelligence platform introduces comprehensive measurement hub for programmatic campaigns with advanced control condition methodology.

by Luis Rijo

Data - Jun 30, 2025 Google Ads API delays mandatory conversion environment field until September

Google Ads API conversion environment diagram showing APP and WEB tracking with September 2025 deadline extension

Google extends implementation deadline for in-app conversion tracking improvements by three months.

by Luis Rijo

Data - Jun 30, 2025 Google streamlines broad match testing with single-campaign experiments

New Google Ads broad match experiments vs custom experiments comparison table showing setup and reporting differences.

Google Ads launches new broad match experiment approach eliminating campaign duplication for faster testing results.

by Luis Rijo