Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Microsoft unveils Ad Selection API for privacy-preserving advertising

New server-side API aims to balance user privacy and ad relevance as industry moves away from third-party cookies.

Data

Google launches Global Signal Exchange to combat online scams and fraud

Google partners with anti-scam organizations to create a global platform for sharing data on online fraud and scams.

Data

Industry anti-fraud efforts save advertisers $10.8 Billion in 2023

TAG study reveals 92% reduction in invalid traffic losses due to collaborative anti-fraud initiatives in digital advertising.

Data

European Data Protection Board unveils work programme for 2024-2025

EDPB releases new work plan focused on enhancing data protection guidance, enforcement and global cooperation.

Data

HUMAN Security secures $50+ million

HUMAN Security raises over $50 million to enhance its cybersecurity platform, protecting digital interactions from sophisticated threats.

Data Featured

Adloox enhances pre-bid solutions for Google DV360

Adloox introduces URL-level brand safety, fraud prevention, and viewability segments for Display & Video 360 campaigns.

Data

WordPress Core loses key contributor as Scott Kingsley Clark exits project

Long-time WordPress developer Scott Kingsley Clark ends core contributions, citing disagreements with leadership actions.

Data

WordPress plugin trademark dispute: WP Fusion developer targets Automattic

Jack Arturo files cease and desist against WordPress.com over WP Fusion Lite plugin, citing trademark infringement concerns.

Data

Advanced Custom Fields plugin at center of WordPress trademark dispute

WordPress.org's unexpected fork of the popular Advanced Custom Fields plugin sparks controversy and user concerns.

Data

Google Analytics launches Realtime Pages report

Discover how Google Analytics' new Realtime pages report provides instant visibility into user activity, enhancing decision-making for businesses.

Data

Google Ads announces 11-year data retention policy

Google's 11-year data retention policy for Ads reporting takes effect November 2024, impacting long-term analytics capabilities.

Data Featured

Google Tag Manager: New diagnostics for data gaps and tag placement

Google introduces "Tag has stopped sending data" and "Tag found too low on page" diagnostics to improve measurement accuracy.

Data Featured

Google Tag Manager debuts First-party Mode Beta with Cloudflare Integration

New feature promises improved measurement signals and data durability through first-party infrastructure integration with Cloudflare.

Data

Cloudflare launches free Security.txt generator to boost website security

New tool simplifies vulnerability disclosure process, aligning with industry standards for enhanced web security practices.

Data Featured

Google ordered to open Android App Store in antitrust ruling

Federal judge mandates significant changes to Google Play Store practices, allowing third-party access and payment flexibility.

Data Featured

Google Analytics blocking methods, solutions, and tests in 2024

Himanshu Sharma and Jason expose GA blocking trends, offer mitigation strategies, and share crucial testing methods.

Social

EC probes Social Media Giants on recommender systems under DSA

European Commission requests detailed information from YouTube, Snapchat, and TikTok about their algorithmic recommender systems under the Digital Services Act.

Data

CJEU limits Meta's data use for ads

Court rules Meta must minimize data for targeted ads, even with user consent. Significant impact on online advertising industry expected.

Data

IAB Europe and Microsoft reveal widespread AI adoption in digital advertising

New research shows 91% of industry pros use generative AI, despite knowledge gaps. Key insights on adoption and challenges.

Data Featured

Mozilla expands into digital advertising with privacy-focused approach

Mozilla's new strategy aims to balance commercial interests and user privacy in online advertising landscape.

Data Featured

Automattic: 8.4% staff cut amid escalating WordPress legal battles

Automattic implements voluntary buyout as WordPress ecosystem faces legal turmoil. WP Engine lawsuit, trademark disputes unfold.

Data

Google expands Gemini Live to 40+ languages, enhances app integration

Google's AI assistant Gemini now supports natural conversations in over 40 languages, with expanded cross-app functionality.

Data

Adtech leaders prioritize sustainability in evolving digital landscape

New study reveals 79% of advertising executives consider environmental factors in ad spend, adapting to a cookieless future.

Data

Google Analytics boosts data export: 10M cells for unsampled explorations

Google Analytics increases data export limits to 10M cells for unsampled explorations and 100K rows for reports. Learn the impact.

Data Featured

WPEngine sues Automattic and Mullenweg for extortion and trademark misuse

Lawsuit alleges attempted extortion, interference, and trademark abuse related to WordPress intellectual property.