Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - May 25, 2025 Digital ad tech firms showcase carbon reduction wins

IAB Europe sustainability webinar promotional banner featuring green design and tree icons for March 12 event

Companies report achieving up to 44 tons of CO2 reduction through optimized campaigns and supply chain innovations.

by Luis Rijo

Data - May 25, 2025 Microsoft declares traditional web dead as agentic systems emerge

Microsoft's agentic web architecture replacing traditional browsers with AI agents accessing data directly

CEO reveals 30% AI code generation milestone while unveiling autonomous agent infrastructure that replaces conventional web interactions through interconnected AI workflows.

by Luis Rijo

Data - May 25, 2025 WordPress unveils enhanced newsletter features to rival Substack

WordPress.com Newsletter expands capabilities with streamlined imports and reduced subscription fees as platform competition intensifies.

by Luis Rijo

Data - May 25, 2025 Google cuts incrementality testing budget requirements to $5,000 minimum

Google's enhanced incrementality testing reduces budget requirements to $5,000 using Bayesian methodology.

Lower entry thresholds and Bayesian statistics enable smaller advertisers to measure campaign effectiveness accurately.

by Luis Rijo

Data - May 24, 2025 Google to fix AI Mode tracking bug affecting referrer data

HTML code showing Google AI Mode links with noreferrer attributes that block referrer tracking.

Google confirms AI Mode referrer tracking issue was unintentional and will fix noreferrer elements.

by Luis Rijo

Data - May 18, 2025 CNIL publishes privacy recommendations for mobile apps

CNIL's new privacy recommendations for mobile apps define clear roles and responsibilities for all stakeholders

French data protection authority outlines clearer responsibilities for all app stakeholders.

by Luis Rijo

Data - May 18, 2025 GAM to replace reports tool with interactive reports by 2026

Google Ad Manager's Interactive reports interface showing data visualization with time comparison and filtering options.

Next-generation reporting solution promises enhanced analytics capabilities for publishers.

by Luis Rijo

Data - May 18, 2025 Google kills non-personalized ads control in European settings

Google AdSense's May 16, 2025 policy change from account-level controls to code-based implementation for non-personalized ads

How publishers must adapt to the major AdSense privacy control change.

by Luis Rijo

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