Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - May 15, 2025 Amazon expands brand measurement tool to Japanese market

Japanese advertisers gain access to brand impact measurement capabilities through Amazon's tool.

by Luis Rijo

Data - May 15, 2025 Belgian court limits IAB Europe's role in TCF framework

OpenRTB ecosystem diagram showing buy-side and sell-side connections in programmatic advertising technology

IAB Europe must only act as joint controller for TC Strings in the Transparency & Consent Framework, not for subsequent OpenRTB processing, while still addressing GDPR violations with the €250,000 fine upheld.

by Luis Rijo

Data - May 15, 2025 Apple brings expert ratings to Maps with MICHELIN Guide integration

Apple Maps shows MICHELIN Guide integration with restaurant filters and detailed place cards for dining spots

Enhanced Maps app adds top restaurant and hotel rankings, with The Infatuation and Golf Digest coming soon.

by Luis Rijo

Data - May 15, 2025 Microsoft Clarity bridges ad gap with AI insights

Microsoft Clarity's AI-driven Campaign Insights showing mobile optimization recommendation with analytics data

New tool gives marketers unprecedented view into post-click behavior, potentially transforming campaign optimization.

by Luis Rijo

Data - May 11, 2025 FTC launches anticompetitive regulations hunt with DOJ

Timeline of FTC and DOJ initiative to tackle anticompetitive regulations across federal agencies from April-September 2025.

Federal agencies must identify rules that harm competition in sweeping deregulation effort.

by Luis Rijo

Data - May 04, 2025 When is Mother's Day in 2025? Guide to Dates and Celebrations

Calendar showing May 11, 2025 with "Happy Mother's Day" card and pink carnations - the perfect US celebration reminder.

Find out when Mother's Day 2025 falls in the USA and worldwide with our complete date guide and celebration tips.

by Luis Rijo

Video - May 04, 2025 AudienceProject expands YouTube measurement to new European markets

AudienceProject and YouTube logos with team members showcasing the new cross-media measurement partnership

New integration provides cross-media insights including CTV measurement with co-viewing capabilities.

by Luis Rijo

Data - May 03, 2025 Stripe helps iOS developers bypass Apple's 30% commission after court ruling

The comparison shows Apple's 30% App Store commission versus Stripe's 2.9% fee after the 2025 court ruling.

Apple forced to remove payment restrictions after judge finds tech giant in contempt.

by Luis Rijo

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