Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1969 Articles

Data - Apr 13, 2025 Google releases templates for GA4 reports snapshot customization

The Google Analytics 4 marketing performance template offers channel tracking and conversion attribution for data-driven marketers.

Google enhances analytics dashboards with new template options for marketers.

by Luis Rijo

Data - Apr 13, 2025 Looker 25.6 launches with new visualization template features and database connection enhancements

Looker 25.6's Chart Config Editor showing conditional formatting with orange bars for inventory values above 380

Google's data analytics platform brings template saving features to Chart Config Editor and makes its New Database Connection Setup generally available.

by Luis Rijo

Data - Apr 13, 2025 Google's latest privacy technologies for digital advertising

Confidential computing emerges as a key privacy enhancement for first-party data protection.

by Luis Rijo

Data - Apr 07, 2025 Bipartisan legislation aims to restructure digital ad market

U.S. Congress chamber where the bipartisan AMERICA Act for digital ad reform is under consideration

Congressional bill targets conflicts of interest in $700 billion advertising ecosystem.

by Luis Rijo

Data - Apr 07, 2025 Apple's €150 million ATT fine highlights privilege disparities in digital advertising

"Digital privilege visualization: Futuristic AI entity controlling data flow amid Apple's ATT privacy controversy

Fair competition concerns mount as regulators question if privacy is being used as a shield for market advantage.

by Luis Rijo

Data - Apr 06, 2025 Amazon's Project Kuiper satellite network advances toward first full-scale launch

Atlas V rocket payload fairing with Amazon's Project Kuiper satellites prepared for April launch

Amazon prepares to launch first batch of 27 satellites on April 9 as the company ramps up production capabilities.

by Luis Rijo

Data - Apr 06, 2025 Apple Search Ads to adopt AdAttributionKit for unified app attribution

Apple responds to developer demands with significant change to mobile ad measurement amid regulatory pressure.

by Luis Rijo

Data - Apr 06, 2025 Safari 18.4 release brings major web platform enhancements

Apple delivers 84 new features including declarative web push and improved CSS capabilities.

by Luis Rijo