Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1970 Articles

Data - Mar 31, 2025 Apple fined €150 million: ATT framework ruled anticompetitive

The image illustrates key issues with Apple's ATT framework: non-neutral consent mechanisms and asymmetrical treatment of third-party versus Apple apps.

Apple's App Tracking Transparency approach deemed disproportionate and harmful to smaller publishers.

by Luis Rijo

Data - Mar 30, 2025 Bot traffic costing advertisers billions as fraud detection fails, investigation reveals

An informative poster about the IAB/ABC Spiders & Bots list for filtering non-human traffic in ad reporting.

Comprehensive investigation finds major verification systems routinely miss declared bots operating from data centers, raising questions about industry oversight.

by Luis Rijo

Data - Mar 30, 2025 New client-side library for tracking ad click IDs launched

A technical solution for monitoring advertisement performance across multiple platforms without requiring server-side implementation.

by Luis Rijo

Data - Mar 30, 2025 Google launches user choice billing for UK app developers

Mobile phone screen showing Google's user choice billing interface with "Google Play Billing" and "Developer Billing" payment options for UK apps.

Alternative payment options expand after engagement with competition authority.

by Luis Rijo

Data - Mar 29, 2025 Last-touch returns amid new Google features

Google's new Demand Gen platform-comparable conversion columns offer detailed attribution metrics for cross-platform performance comparison.

Understanding the complexities of attribution methods as Google introduces platform-comparable columns.

by Luis Rijo

Data - Mar 29, 2025 Digital audience measurement: How gatekeepers weaponize opacity

Illustration showing digital gatekeepers blocking independent audience measurement and their impacts on advertisers, competition, and media diversity.

How digital platforms use self-preferencing tactics in audience measurement to maintain dominance.

by Luis Rijo

Data - Mar 27, 2025 iSpot unveils attribution solution for rapid performance tracking

Real-time TV advertising measurement aims to democratize performance data.

by Luis Rijo

Data - Mar 27, 2025 Google Analytics introduces annotations feature to enhance data context

Google Analytics' annotation creation interface with title, description, date selection, and color options for data context

New functionality allows teams to document data fluctuations and campaign impacts directly within reports.

by Luis Rijo