Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Mar 17, 2025 Adform launches new campaign planning tool for digital advertisers

New platform aims to streamline workflow between planning and campaign activation.

by Luis Rijo

Video - Mar 17, 2025 Google to leverage IP addresses for CTV advertising

Google's new CTV advertising approach showing IP address processing and privacy-enhancing technologies

How new policy changes will impact household targeting across connected TV platforms.

by Luis Rijo

Data - Mar 09, 2025 Microsoft Clarity expands Google Ads metrics

Microsoft Clarity's column management interface showing customizable Google Ads metrics for campaign analysis

Enhanced analytics platform bridges behavioral insights with detailed advertising data.

by Luis Rijo

Data - Mar 09, 2025 Publicis to acquire Lotame

The acquisition strengthens Publicis' position in identity-driven marketing with extensive global reach.

by Luis Rijo

Data - Mar 09, 2025 Viant acquires Lockr to enhance first-party data capabilities

Viant and Lockr logos against a red digital circuit background

Acquisition aims to streamline first-party data integration for publishers amid identity challenges.

by Luis Rijo

Data - Mar 08, 2025 Meta confronts EU watchdog on "beyond the law" compliance demands

Meta's DMA compliance report cover image, highlighting tech giant's regulatory response to EU watchdog requirements.

European Commission scrutiny goes deeper than written rules according to Meta's DMA report.

by Luis Rijo

Data - Mar 08, 2025 The attribution illusion

Comparison of last-touch vs Shapley value attribution methods showing why your ad strategy wastes money

Half of marketers use a flawed model that's costing them profits, while better alternatives remain underutilized.

by Luis Rijo

Data - Mar 05, 2025 Google tag now leverages service workers to enhance data collection

Infographic showing Google's service worker implementation for Tag Manager with key reliability benefits.

Service workers improve measurement reliability and data tracking for websites using Google Tag Manager.

by Luis Rijo

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