Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1971 Articles

Data - Feb 13, 2025 German regulator finds Apple's app tracking rules may violate competition law

Infographic reveals German regulator's concerns over Apple's app tracking rules and unequal consent practices.

Bundeskartellamt says Apple's App Tracking Transparency Framework gives unfair advantage over third-party developers.

by Luis Rijo

Data - Feb 13, 2025 WetterOnline faces GDPR complaint over user data access denial

WetterOnline's weather app consent screen explains data and advertising policy to German users

Privacy group noyb files complaint against weather app provider for refusing to provide users access to their personal data.

by Luis Rijo

Data - Feb 13, 2025 Google Analytics simplifies cost data import system for advertisers

Visual diagram showing three required fields for Google Analytics' cost data import: source, medium, and date.

Google Analytics reduces required fields for cost data import to three core parameters, streamlining cross-platform ad reporting.

by Luis Rijo

Data - Feb 12, 2025 Google sets new 540-day limit for Customer Match data retention

Google announces changes to data retention policies for Customer Match lists, affecting Google Ads and Display & Video 360 platforms.

by Luis Rijo

Data - Feb 12, 2025 Google Ads requires conversion environment parameter in offline conversion uploads

Changes to offline conversion import require new parameter for campaign attribution tracking by April 30, 2025.

by Luis Rijo

Data - Feb 12, 2025 Piemme integrates ID5 and Trade Desk identity tech for digital advertising

Italian media platform Piemme implements new identity technology to enhance digital advertising while maintaining GDPR compliance.

by Luis Rijo

Data - Feb 12, 2025 European data regulator details new age verification rules for digital services

Simple infographic showing interconnection between GDPR compliance, data protection, and age verification requirements.

EDPB outlines GDPR-compliant principles for verifying age online, focusing on data protection and children's privacy.

by Luis Rijo

Video - Feb 12, 2025 Yahoo returns to Super Bowl advertising after 22-year hiatus

Bill Murray holds up a yellow notepad showing his Yahoo email address in a still from Yahoo's 2025 Super Bowl ad

Yahoo launches first major TV campaign since 2002 with Bill Murray Super Bowl ad, marking renewed focus on consumer outreach.

by Luis Rijo