Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Feb 03, 2025 Belgian data protection case moves forward against DPG Media

Belgian DPA confirms noyb's right to represent individuals in complaints about news websites' cookie practices

by Luis Rijo

Data - Feb 03, 2025 TransUnion partnership enables Viant to match 95% of US adult identities

Viant announces enhanced identity resolution capabilities through TransUnion partnership, reaching 95% of US adults.

by Luis Rijo

Data - Feb 02, 2025 Adsquare extends store visit tracking to Austria and Switzerland

Retail footfall tracking visualization shows real-time store visit measurement in a modern sportswear shop.

Location intelligence platform expands measurement solution to track retail footfall and media attribution in DACH region.

by Luis Rijo

Data - Feb 02, 2025 W3C introduces new standard for digital identity verification

Technical diagram showing the structure of a Controlled Identifier Document with its key components and relationships

World Wide Web Consortium invites implementations of Controlled Identifiers protocol to enhance online identity management.

by Luis Rijo

Data - Feb 02, 2025 IAB Tech Lab releases Content Taxonomy mapping

New mapping enables upgrade from Content 1.0 to 2.0, addressing decade-old taxonomy issues in digital advertising industry.

by Luis Rijo

Data - Feb 02, 2025 European consent messages get flexible country controls in Adsense update

Google updates AdSense privacy controls with country-specific consent message options for European publishers.

by Luis Rijo

Data - Feb 02, 2025 EU court orders Irish data watchdog to investigate Meta privacy complaint

General Court rules Irish DPC must examine noyb's 2018 complaint over Meta's handling of sensitive user data.

by Luis Rijo

Display - Feb 01, 2025 Digital advertising is quietly reshaping the U.S. economy

Digital Advertising Revenue at Big Tech Firms as a Percentage of U.S. GDP, 2002-2023

Digital advertising now accounts for up to 1.1% of U.S. GDP, reshaping market dynamics and consumer behavior.

by Luis Rijo

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