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The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display   -   Feb 20, 2022 Google introduces a new ad format in AdSense displaying search ads
AdSense Related Search for Content

Google this week introduced a new ad format in AdSense displaying search terms related to the content of the pages the users are reading. In this format, users will see search ads.

Display   -   Feb 20, 2022 Demandbase launches a new Account-Based Experience Certification
Demandbase launches a new Account-Based Experience Certification

The ABX Certification prepares advertisers for ABM and B2B go-to-market, and costs $395.

Google extends Privacy Sandbox initiative to Android, plans to sunset the advertising ID
Display   -   Feb 20, 2022 Google extends Privacy Sandbox initiative to Android, plans to sunset the advertising ID

Google this week announced that will extend the Privacy Sandbox initiative to Android. Privacy Sandbox is an initiative to improve user privacy, first launched just for web.

by Luis Espada
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Display   -   Feb 20, 2022 Google extends Privacy Sandbox initiative to Android, plans to sunset the advertising ID
Google extends Privacy Sandbox initiative to Android, plans to sunset the advertising ID

Google this week announced that will extend the Privacy Sandbox initiative to Android. Privacy Sandbox is an initiative to improve user privacy, first launched just for web.

by Luis Espada
Display   -   Feb 20, 2022 Google introduces a new ad format in AdSense displaying search ads
AdSense Related Search for Content

Google this week introduced a new ad format in AdSense displaying search terms related to the content of the pages the users are reading. In this format, users will see search ads.

by Luis Espada
Display   -   Feb 20, 2022 Demandbase launches a new Account-Based Experience Certification
Demandbase launches a new Account-Based Experience Certification

The ABX Certification prepares advertisers for ABM and B2B go-to-market, and costs $395.

by Luis Espada
Data   -   Feb 10, 2022 Google launches Radium to automate hyper-local targeting
Google launches Radium to automate hyper-local targeting

Google this week announced the launch of Radium, a Web Application, based on App Scripts, where advertisers can define the business areas into radius targeting settings.

by Luis Espada
Data   -   Feb 07, 2022 Google’s advertising network growth driven by in-app
Google’s advertising network growth driven by in-app

Google last week disclosed the financial results for the Q4 2021. In the Alphabet Q4 2021 Earnings Call, Philipp Schindler, SVP and CBO at Google, said the growth in Google’s advertising network revenue was driven by AdMob.

by Luis Espada
Data   -   Feb 07, 2022 Google to test Topics API this year
Cookies vs Topics

Sundar Pichai last week announced that Google will begin testing this year the new Privacy Sandbox proposal called Topics API. The announcement was made during Alphabet Q4 2021 Earnings Call.

by Luis Espada
Display   -   Feb 04, 2022 Google Ads launches an optimization score for Discovery campaigns
Google Ads launches an optimization score for Discovery campaigns

Google Ads this week announced it will add recommendations and an optimization score for Discovery campaigns.

by Luis Espada
Display   -   Feb 04, 2022 Microsoft Ads to launch Shopping Campaigns in Mexico, Brazil, Argentina, Chile, Colombia, Peru, and Venezuela

Microsoft this month announced it will launch Shopping Campaigns in Mexico, Brazil, Argentina, Chile, Colombia, Peru, and Venezuela, by mid-February.

by Luis Espada
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