Google AdSense will remain on second-price bidding, while Google Ad Manager (Ad Exchange inventory) evolved to a unified first-price auction.

Google last month changed the appearance of anchor ads in AdSense, the program publishers use to monetize their websites with ads.

Google this month introduced Dark More and Notifications in Google Ads mobile app. According to Google, the Dark mode can be activated on the Settings page of the app.

Google this month revamped Attribution in Google Ads. Attribution was previously known as Search Attribution, and according to Google, the new overview page helps advertisers to visualize the customers’ paths to conversion.

Pixalate this week released the 2019 App-ads.txt and Ads.txt Trends Report. According to the report, last year, the implementation of App-ads.txt grew 5,550% last year, after DSPs like DV360 and Centrostarted to enforce App-ads.txt.

Facebook this month announced that is shutting down the in-stream video and mobile web placements until Apr 10. Facebook says that starting Apr 11, there’ll no longer be advertiser demand for these placements from Facebook. Here the exact deadlines for the shutdown.

Taboola this month introduced a new feature in Taboola Newsroom that enables publishers to have Artificial Intelligence helping to understand the articles that turn normal readers into paying subscribers.

Google this month created a page with the limits of Google Ad Manager, and it stated that the limits will apply from May 1st. The introduced limits remove control from publishers, as they will not be able to customize the auction as they want.