Snap Audience Network is the new ad network being created by Snapchat. Snap says Snap Audience Network will be launched in the coming months and is designed to offer third-party developers the opportunity to monetize their apps with Snap Ads. The program will launch with iOS integrations and will be

Google last week announced the introduction of AMPHTML creatives in DV360. Creatives can be built in Google Web Designer or in any HTML editor. AMPHTML creatives contain a form of HTML that helps make fast loading creatives.

Google today announced that as of January this year, 12% of all display ads served by Google are now AMPHTML ads. Last year the percentage was 1%.

Adomik, the Paris-based monetization platform for publishers launched its UK operations and office in 2018 Q4 and recruited Ollie Chadwick as UK Country Manager. Adomik’s platform is built for publishers to address their main monetization challenges. Adomik says publishers have all their advertising data in one place and can

Adjust last week unveiled a new methodology to fight mobile ad fraud: click validation through proof of impression. Adjust's new standard for Click Validation encourages ad networks to send impression data with a unique identifier that corresponds with resulting clicks from users. By requesting an impression before the

Geofencing Marketing is one of the main uses of Location Marketing. With Geofencing Marketing, advertisers are able to target users on a virtual defined area.

Google yesterday introduced a new price model on Google Ads. Advertisers are now able to pay for conversions in display campaigns instead of paying for impressions or for clicks.

Admiral this month released a 1-Click WhitelistTM feature for adblock recovery. This patent-pending upgrade to Admiral’s Engage module, allows adblock users to disable their adblocker on one site or many with a single click. Engage is Admiral’s DMCA-based access control tool that enables digital publishers to detect and