Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

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Data - Jan 08, 2026 Spend-based carbon measurements overstate ad emissions by 450%

Bar chart comparing GMSF activity-based (0.47 tonnes) vs ADEME spend-based (2.62 tonnes) carbon emissions

Cedara and momox case study reveals how spend-based carbon calculations inflate digital advertising emissions compared to GMSF activity-based methodology.

by Luis Rijo

Display - Jan 08, 2026 Major publishers back Trade Desk's OpenAds auction platform

Image showing OpenAds platform branding with hands holding illuminated spheres representing transparency

The Trade Desk secured commitments from nine prominent publishers including AccuWeather, BuzzFeed, the Guardian, and Hearst for its OpenAds auction platform, announced January 6, 2026, as the company expands infrastructure designed to deliver transparent programmatic transactions.

by Luis Rijo

Display - Jan 07, 2026 Uber debuts Journey Takeover with Coca-Cola at your destination

Uber Journey Takeover displays Coca-Cola branded maps with custom icons for stadium destinations

Uber Advertising launches Journey Takeover format January 6, 2026, pairing branded maps with destination-linked ads as Coca-Cola campaigns debut across 12 markets.

by Luis Rijo

Video - Jan 07, 2026 Magnite builds seller agent into SpringServe for AI-driven ad buying

AI-powered advertising agent connecting buyer intent with seller supply through AdCP protocol interface

Magnite launched its first seller agent in SpringServe during December 2025, testing AI-driven advertising transactions with Scope3 as buyer agent partner.

by Luis Rijo

Display - Jan 06, 2026 Google opens prediction markets to advertising, but only for CFTC-regulated platforms

Google Ads will permit prediction market advertising starting January 21, 2026, exclusively for platforms authorized by CFTC as Designated Contract Markets or NFA-registered brokerages.

by Luis Rijo

AI - Jan 04, 2026 Marketing platform shifts and algorithm volatility mark week's industry news

Algorithm turbulence fractures digital marketing landscape as platforms shift toward AI-driven futures

Google completes December core update after 18 days. Publishers confront agentic browsers. IAB Tech Lab introduces new advertising framework standards.

by Luis Rijo

Display - Jan 03, 2026 Is your site finally ready? The new math behind premium ad network approvals

Woman holding a bag with $5000, illustrating Mediavine's new revenue requirement for publishers.

Raptive and Mediavine shift eligibility rules as Google’s 2025 core updates disrupt traffic. Discover the technical requirements and revenue thresholds for sites.

by Luis Rijo

Search - Jan 02, 2026 Times of India exec predicts traffic shift from volume to depth

Journalist filming on-location reportage as publishers shift from volume content to feet-on-ground reporting

Google's semantic search evolution forces publishers toward defensible journalism with unique data as AI summaries reduce clicks to shallow news coverage.

by Luis Rijo

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