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The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

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Display - Feb 14, 2025 Google clarifies distinct roles of Performance Max and Demand Gen ad campaigns

Visual comparison of Google's Performance Max and Demand Gen campaign features, highlighting key differences.

Analysis of Google's strategic approach to AI-powered advertising campaigns and their specialized use cases for marketers.

Display - Feb 14, 2025 Google releases detailed Performance Max FAQ

Google addresses transparency concerns in Performance Max campaigns with new reporting features and campaign optimization guidance.

AppLovin's 2024 financial highlights show strong growth with $4.7B revenue, plus details of $900M gaming division sale

Data - Feb 15, 2025 AppLovin reports record growth as advertising business soars 75% in 2024

Marketing platform AppLovin sees major advertising revenue growth and plans sale of gaming division in strategic shift.

by Luis Espada

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Data - Feb 15, 2025 AppLovin reports record growth as advertising business soars 75% in 2024

Marketing platform AppLovin sees major advertising revenue growth and plans sale of gaming division in strategic shift.

by Luis Espada

Display - Feb 14, 2025 Google clarifies distinct roles of Performance Max and Demand Gen ad campaigns

Analysis of Google's strategic approach to AI-powered advertising campaigns and their specialized use cases for marketers.

by Luis Espada

Display - Feb 14, 2025 Google releases detailed Performance Max FAQ

Google addresses transparency concerns in Performance Max campaigns with new reporting features and campaign optimization guidance.

by Luis Espada

Display - Feb 13, 2025 Triplelift joins Amazon's traffic engine to optimize ad requests

Infographic showing Amazon's Dynamic Traffic Engine optimization process with 40% traffic reduction and 7% efficiency gain.

Partnership aims to reduce unnecessary bid processing through advance demand signals from Amazon Ads.

by Luis Espada

Display - Feb 12, 2025 AI-powered contextual targeting reshapes ad delivery without cookies

New technical paper reveals how Amazon uses machine learning to match ads with relevant content in real-time without tracking.

by Luis Espada

Display - Feb 12, 2025 Mobile app development reaches new peaks in global user engagement

Mobile apps show record growth in 2025 with users spending 5 hours daily, marking significant shifts in consumer behavior.

by Luis Espada

Display - Feb 12, 2025 Google AdMob enhances ad controls with new high-engagement settings

Compare skip times and exit steps between standard and high-engagement ad settings in AdMob's technical update.

Advertisers gain expanded control over interstitial and rewarded ad formats through app-level monetization tools.

by Luis Espada

Display - Feb 12, 2025 TripleLift appoints tech veteran Dave Helmreich as chief executive officer

Former Innovid executive Dave Helmreich joins TripleLift to lead the ad tech company's next phase of growth and innovation.

by Luis Espada