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The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display   -   Mar 27, 2024 Google Ad Manager eases ad implementation with Codeless Ad Units
anchor ads

Google recently enhanced its Ad Manager platform (used by large publishers) with the introduction of "Codeless Ad Units" – a feature designed to streamline ad integration for publishers. This beta release centers on anchor and interstitial ad formats.

Display   -   Mar 27, 2024 Understanding Demand Gen in Google Ads
Demand Gen

Demand Gen campaigns are designed to help businesses generate demand and achieve tangible business outcomes across Google's most engaging, visually-rich surfaces.

Google's 2023 Ads Safety Report shows progress in combating scams, deepfakes, and election misinformation
Display   -   Mar 27, 2024 Google's 2023 Ads Safety Report shows progress in combating scams, deepfakes, and election misinformation

Google today released its annual Ads Safety Report, detailing its ongoing efforts and significant technological advancements in protecting users and advertisers within the digital advertising ecosystem.

by Luis Espada
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Display   -   Mar 27, 2024 Google's 2023 Ads Safety Report shows progress in combating scams, deepfakes, and election misinformation
Google's 2023 Ads Safety Report shows progress in combating scams, deepfakes, and election misinformation

Google today released its annual Ads Safety Report, detailing its ongoing efforts and significant technological advancements in protecting users and advertisers within the digital advertising ecosystem.

by Luis Espada
Display   -   Mar 27, 2024 Google Ad Manager eases ad implementation with Codeless Ad Units
anchor ads

Google recently enhanced its Ad Manager platform (used by large publishers) with the introduction of "Codeless Ad Units" – a feature designed to streamline ad integration for publishers. This beta release centers on anchor and interstitial ad formats.

by Luis Espada
Display   -   Mar 27, 2024 Understanding Demand Gen in Google Ads
Demand Gen

Demand Gen campaigns are designed to help businesses generate demand and achieve tangible business outcomes across Google's most engaging, visually-rich surfaces.

by Luis Espada
Display   -   Mar 26, 2024 Kik, TuneIn Radio, and Tumblr lead in Mobile Ad Revenue
Kik, TuneIn Radio, and Tumblr lead in Mobile Ad Revenue

Pixalate today released its February 2024 Global Top Grossing Mobile Apps Report. The report analyzes app revenue within the Google Play Store, highlighting apps generating the most open programmatic advertising income across various regions worldwide.

by Luis Espada
Display   -   Mar 26, 2024 Google expand Product Studio to merchants in Australia and Canada
Product Studio

Google today announced exciting news for merchants in Australia and Canada: Product Studio, a suite of free, AI-powered image generation tools, is now available to businesses in these markets.

by Luis Espada
Display   -   Mar 26, 2024 IAB addresses in-game ad quality, unveils guidelines for better user experience
IAB addresses in-game ad quality, unveils guidelines for better user experience

In a sign of the continued explosive growth of the video game industry, a new study from the Interactive Advertising Bureau (IAB) reveals that advertising investment within games is booming.

by Luis Espada
Display   -   Mar 24, 2024 Google Marketing Live 2024 opens registration
Google Marketing Live

Scheduled for May 21st, this must-attend conference for PPC marketers will focus on the latest Google Ads innovations and strategies for harnessing artificial intelligence (AI) to supercharge business growth.

by Luis Espada
Search   -   Mar 24, 2024 Google Ads introduces new Performance Max developer guide
Performance Max

Google Ads this week released a specialized developer guide dedicated to its Performance Max campaign format. The move makes it easier for developers to work with this advertising tool.

by Luis Espada
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