Perion wins Best Buy Canada's 308-store retail media network
Ad Server, SSP, and header bidding tools will replace legacy loop-based signage across all 308 Canadian stores, testing Perion's full-stack retail media claims.
DOOH
The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
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Broadsign and Mirakl Ads want to end the online vs in-store retail media split
Broadsign and Mirakl Ads announced at Cannes Lions 2026 a deal to connect online and in-store retail media under one campaign brief, with a Q3 launch planned.
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Displayce launches agentic DOOH agents via MCP at Cannes Lions 2026
Displayce unveils three AI agents via MCP at Cannes Lions 2026, automating DOOH media planning, campaign analysis, and sales presentations from brief to report.
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VIOOH's Seller Agent automated 100+ DOOH deals in H1 2026
VIOOH's agentic Seller Agent automated more than 100 curated DOOH PMP deal packages in H1 2026, with self-serve platform expansion planned for Q3 2026 globally.
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Inside ad tech before Cannes: agents, AI search, streaming, and trust
A complete read of ad tech before Cannes Lions 2026: agentic AI buying, the AI search squeeze, streaming TV, retail media, measurement, and new privacy laws.
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Clear Channel lets LGBTQ+ youth design real Pride billboards in LA
Clear Channel Outdoor partnered with Rainbow Labs to let LGBTQ+ youth in Los Angeles design Pride billboard campaigns through a structured workshop series.
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UK motorway DOOH hits programmatic as i-media integrates with VIOOH
i-media integrates 1,200 motorway screens with VIOOH's SSP, giving buyers 2.9bn monthly impressions and live ANPR-based audience intelligence across UK MSAs.
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CheckedUp wins MRC accreditation for specialty waiting room TV ad delivery
CheckedUp earns MRC accreditation for TV Video Ad Plays and Explorer Waiting Room TV Engagement, a milestone for pharmaceutical point of care ad measurement.
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Google is overhauling DV360: 12 changes coming by August 2026
Display & Video 360 is rolling out 12 platform changes through August 2026, affecting audience targeting, brand safety, deal creation, and reporting systems.
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Apple bets on Gemini, TikTok rewrites the shop, and GDPR heads to Luxembourg
Apple's WWDC Gemini deal, TikTok Shop's sweeping creator governance overhaul, Nielsen's Italy four-screen launch, and a GDPR referral that could redraw how ad tech platforms publish their data contracts.
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FOX Sports airs all 104 World Cup 2026 matches live across U.S. airports
FOX Sports and ReachTV will air all 104 FIFA World Cup 2026 matches live across 80-plus U.S. airports to 51 million monthly travelers, from June 11 to July 19.
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SuperAwesome becomes Roblox's only under-13 ad partner globally
SuperAwesome named Roblox's exclusive under-13 ad partner, with COPPA-compliant formats for video billboards, portals, and sponsored tiles targeting Gen Alpha.
