CheckedUp wins MRC accreditation for specialty waiting room TV ad delivery
CheckedUp earns MRC accreditation for TV Video Ad Plays and Explorer Waiting Room TV Engagement, a milestone for pharmaceutical point of care ad measurement.
DOOH
The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
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Google is overhauling DV360: 12 changes coming by August 2026
Display & Video 360 is rolling out 12 platform changes through August 2026, affecting audience targeting, brand safety, deal creation, and reporting systems.
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Apple bets on Gemini, TikTok rewrites the shop, and GDPR heads to Luxembourg
Apple's WWDC Gemini deal, TikTok Shop's sweeping creator governance overhaul, Nielsen's Italy four-screen launch, and a GDPR referral that could redraw how ad tech platforms publish their data contracts.
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FOX Sports airs all 104 World Cup 2026 matches live across U.S. airports
FOX Sports and ReachTV will air all 104 FIFA World Cup 2026 matches live across 80-plus U.S. airports to 51 million monthly travelers, from June 11 to July 19.
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SuperAwesome becomes Roblox's only under-13 ad partner globally
SuperAwesome named Roblox's exclusive under-13 ad partner, with COPPA-compliant formats for video billboards, portals, and sponsored tiles targeting Gen Alpha.
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Grindr and Madonna turn Times Square into a live stream ad platform
Madonna's Times Square surprise show, streamed live inside the Grindr app to users worldwide, debuted three new tracks from Confessions II ahead of July 3.
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Spielberg's Disclosure Day: the cinema ad buy every marketer is watching
Cinema DOOH, IMAX, and 70mm collide June 12 as Disclosure Day, a 115 million dollar Spielberg event film, becomes the summer's defining theatrical ad buy.
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APG|SGA clinches Zurich Airport ad rights until 2033 in public tender win
APG|SGA has won the exclusive advertising contract at Zurich Airport through at least 2033, covering all analogue and digital spaces after a public tender.
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Disney's summer 2026 lineup: four films and a 2-billion milestone
Walt Disney Studios crossed 2 billion in 2026. Four summer films arrive: Toy Story 5, Moana live action, Super Troopers 3, and Ridley Scott's The Dog Stars.
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Carvertise and Azira link rideshare ads to verified tourism visits
Carvertise and Azira connect rideshare OOH ads to verified destination visits, giving DMOs measurable ROI and real-world attribution for tourism campaigns.
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Grocery TV study: 62% of shoppers buy after seeing an in-store ad
Grocery TV's 2026 In-Store Shopper Perception Report finds 62% of shoppers bought after seeing an in-store ad, with receptivity up across all 15 tested zones.
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Broadsign and Draft Digital's AI agents run first fully agentic OOH campaign
Broadsign's sell-side AI agent and Draft Digital's buy-side agent planned, booked, and executed the first fully agentic OOH ad campaign for Lot of Happiness.
