DOOH

The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.

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DOOH - Feb 15, 2024 JCDecaux launches a Global Programmatic DOOH Airport Advertising Offer

This new solution allows brands and agencies to run targeted, dynamic, and contextualized advertising campaigns across JCDecaux's network of programmatic-enabled airports.

by Luis Rijo

Data - Feb 03, 2024 Nielsen to expand its National TV out-of-home (OOH) panel

Nielsen announced an expansion of its National TV out-of-home (OOH) panel. This initiative aims to capture out-of-home viewing habits across all U.S. TV households, marking a major step towards comprehensive viewership measurement.

by Luis Rijo

DOOH - Jan 31, 2024 JCDecaux wins exclusive advertising contract of Shenzhen Bao'an International Airport in China

JCDecaux SE (Euronext Paris: DEC) yesterday announced JCDecaux China has been awarded the exclusive advertising contract for Shenzhen Bao'an International Airport, following a tender process.

by Luis Rijo

DOOH - Jan 25, 2024 DOOH now accounts for nearly one-third of JCDecaux's Total Revenue

Digital Out of Home (DOOH) revenue reached a record €1,020.0 million, representing 35.3% of total revenue.

by Luis Rijo

DOOH - Jan 19, 2024 JCDecaux secures renewal of Hong Kong MTR and Airport Express

JCDecaux SE this month announced it has been awarded the renewal of its exclusive advertising contracts in Hong Kong, with the MTR Corporation for the operation and management of advertising across eight MTR lines, including Airport Express.

by Luis Rijo

DOOH - Jan 08, 2024 Samsung Unveils Transparent MICRO LED display

Samsung Electronics has unveiled its revolutionary transparent MICRO LED display at the Consumer Electronics Show (CES) 2024, blurring the boundaries between content and reality.

by Luis Rijo

DOOH - Dec 13, 2023 Perion acquires Hivestack

Perion Network Ltd. yesterday acquired Hivestack Inc., a global full-stack programmatic digital out of home (DOOH) company.

by Luis Rijo

DOOH - Dec 11, 2023 VIOOH to measure and monitor its carbon emissions over time

VIOOH has publicly shared its carbon emission intensity per ad impression for 2022, demonstrating a commitment to sustainability and transparency.

by Luis Rijo

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