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How To

A collection of 7 posts

How to track scrolling with Google Analytics?

Track the scroll depth can be very important if you have a website with a few pages or just one unique page. Brands like Spotify, Samsung, Asus, NY Post are using the plugin Scroll Depth. On the websites with a unique page you can not even track the page views

How to share your ad's search preview with your clients?

This month Google added a new feature to the Ad Preview and Diagnosis. Now you can share the ad search preview with your clients. You just need to open the Ad Preview and Diagnosis Tool (1). Do a search with the criteria that you are looking (2) and then click

Brand Safety: How it works?

Brand Safety are solutions on programmatic that offer brand protection on online display campaigns. Many companies, like Integral Ad Science, Grapeshot and Google, offer solutions that allow advertisers to avoid content with bad reputation, ad fraud and websites with multiple ads. What are the reports to look in Brand Safety?

How to use Facebook Pixel Helper?

Facebook Pixel Helper is a Chrome Plugin made by facebook that helps advertisers to troubleshoot their Facebook Pixel implementation. This troubleshooting tool validates the implementation a provide real-time feedback. On PPC Land, today we explain how to implement a Facebook Pixel and now it is time to see if it

Facebook Marketing : How to build audiences by steps

On this article (and video) I will explain how to implement the facebook pixel and how to build audiences and the custom conversion.. With the facebook audiences you will also be able to use the facebook insights tool, and know better which audiences visit your website and the ones that

How to optimize a programmatic campaign in Open RTB

Budget Shifting In order to avoid that your budget is spent on the campaigns with less performance, you should control manually the budget allocation. Shift the budget to the best performing campaigns and consider pausing the under performing campaigns if you have a limited budget. Daily Pacing You should try

How to exclude apps from Adwords

I was reading today on Reddit the most common domains to exclude from the GDN campaigns on Adwords. If many times, exclusions are not recommended, there is an exception that many advertisers don't do because of the lack of knowledge. You should always create two different campaigns, one