How To

If you are thinking about the implementation of Header Bidding on your websites, there are two types of implementation that you should think about it, or a hybrid solution. There is the Client-Side Header Bidding where the auction happens on the user's browser and the S2S Header Bidding

If you have to decide for one DSP only, what DSP will you choose? We try to help you, but at the end, the decision is on your side. There are many factors that you should have in consideration to justify your choice, and we pointed some here: Access to

There are 4 types of buying in programmatic. The first is Open Auction, via Exchanges like Doubleclick Ad Exchange (AdX), Appnexus, Rubicon, etc. Second way of buying is via a PMP (Private Market Place); and here we can divide the type of buying in two: a Private Auction where the

Taboola, one of the most important Native Ad companies in the ad market, just published a paper on how to optimize the App Download Creatives. The ad network Taboola has integration with MMP´s (Mobile Measurement Partners), like Tune, Kochava, AppsFlyer and Adjust, which allow advertisers to measure the App

Having a good setup on Google Analytics is very important, as you will be able to identifiy the results of your marketing activities per campaign, ad, audience, and tactics. Google Analytics allow the customization of 5 dimensions on the UTM tagging. The dimensions used on UTM tagging are the source;

See here the mistakes to avoid when you are creating a naming convention for your marketing UTM tagging: No Tagging Very often advertisers don't use any specific UTMs on tagging their marketing campaigns. Although they have implemented a solution like Google Analytics on their pages, many times, the