Called Banner Blindness... means 60% of consumers don't remember the last ad they saw. Infolinks did a study where 60% of the users don't remember the last ad they saw, but curiously, if you show the ad again, 75% will remember to see the ad online.
The version 1.2.0 of Prebid.js has been released today. Prebid.js is the open source solution for Header Bidding supported by Appnexus and in this new version, publishers using Prebid, can have multiple media formats within a single ad unit.
According to the Prebid page, "an
The version 1.2.0 of Prebid.js has been released today. Prebid.js is the open source solution for Header Bidding supported by Appnexus and in this new version, publishers using Prebid, can have multiple media formats within a single ad unit.
According to the Prebid page, "an
Called Banner Blindness... means 60% of consumers don't remember the last ad they saw. Infolinks did a study where 60% of the users don't remember the last ad they saw, but curiously, if you show the ad again, 75% will remember to see the ad online.
