Sidecar today launched its latest machine learning capability for Google Shopping, Revenue Probability Scoring, to improve the way retailers drive sales in the channel. With Revenue Probability Scoring, Sidecar takes a holistic look at an entire Google Shopping campaign, and identifies and invests in the next set of opportunities that

BM (NYSE: IBM) today announced THINK Marketing, a new one-stop destination for marketers to gain knowledge, learn skills and ultimately drive a digital transformation within their business. Designed to help Chief Marketing Officers (CMO) and their teams build proficiency and experience, THINK Marketing delivers news and thought leadership content from

Adblock Plus was news this week with the launch of a new RTB platform called Acceptable Ads. This is an ad exchange for Publishers, Ad Networks, Advertisers and Ad Tech suppliers. Acceptable Ads Platform is allowing Publishers to monetize the audience that uses ad blocking and providing the Ad Networks

The Weather Network is an industry leader in multi-platform local weather information services and today announced that it is enabling DoubleClick's Dynamic Ad Insertion (DAI) solution for its Android TV app. This makes The Weather Network the first TV network to launch an Over The Top (OTT) app

Glispa Global Group, the mobile ad tech pioneer, announces the acquisition of Avocarrot, to further bolster its native advertising monetization business for app developers. Based in San Francisco and Athens, Avocarrot is a high-growth native advertising Supply-Side Platform (SSP) leveraging programmatic advertising and Real-Time-Bidding (RTB) technologies to help automate the

The turn-key inventory and warehouse management system now serves as the backbone technology and processing platform for NetRush's primary processing facility in Erlanger, Kentucky. "It's a one-step process that allows us to increase efficiency and eliminate errors," said NetRush COO, Brian Birch. "In

As a result of a Competition Bureau investigation, Comwave Networks Inc. of Toronto has agreed to pay an administrative penalty of $300,000 for making what the Bureau concluded were false or misleading representations in regards to charges and the level of service for internet and home phone connections. Under

acle Maxymiser and other platforms, Technekes has also expanded its team to provide additional services to current and new customers. "Working closely with Oracle enables us to have great conversations as we expand our footprint into new and larger opportunities," said Steve Amedio, president and COO at Technekes.

Snaps, the first brand marketing platform for mobile messaging, is announcing the launch of more than a dozen branded iMessage applications in conjunction with Apple's release of iOS 10. The new operating system opens iMessage, the messaging platform used by an estimated 900 million people worldwide, to third-party

Marketo, Inc., the leading provider of engagement marketing software and solutions, today announced the availability of Marketo Account-Based Marketing (ABM) that brings together sales and marketing teams to target, engage, and measure key accounts in a highly coordinated fashion. Marketo ABM is the only solution that offers all the essentials

In conjunction with the launch of Marketo Account-Based Marketing (ABM), the only solution that offers all the essentials for ABM success within a single platform, the company announced the assembly of 12 digital services and technology partners that represent a best-of-breed Marketo ABM ecosystem. Together this network of marketing experts

Adscend Media announced today the addition of new enhancements to their Offer Wall monetization solution for apps and websites, including the launch of exclusive video-based ad formats EngageMe.TV and Rewarded Video for Offer Wall. These enhancements are expected to help publishers further increase retention, engagement, and daily revenue. Adscend&

Near Perfect Media, a Birmingham, Mich.-based public relations agency, has added Frank Buscemi as partner and executive vice president. The company, which was started in 2006 by Justin Near, provides public relations, crisis management, marketing and event services to corporations, professionals and celebrities. "Near Perfect Media has grown

Omnicom Group's KERN announces the appointment of Desmond Burrows as Executive Creative Director. In this role, Burrows will lead the creative development of all KERN client campaigns, including, digital creative, as well as oversight of the branding, creative, and marketing for KERN's enviable roster of Blue

AccuWeather, the global leader in weather information and digital media, today announced the launch of significant innovations to the AccuWeather app for iPhone, iPad, and iPod Touch with the launch of Apple's iPhone 7 and operating system update, including enhancements that make the AccuWeather app experience even easier

A highlight of the Internet Marketing Association's IMPACT16 event coming up in Las Vegas Sept. 19-20 will be a special session on "Personalization: The Consumer Expectation Gap & How Marketers Can Overcome It." Presenters will be Mary Hines, Managing Director of Benefits, New Product Development and

thePlatform, the leading white-label video publishing company, today announced that it has been selected by Danish telco TDC to develop the new online TVOD and electronic sell-through platform for the much-loved home entertainment brand "BLOCKBUSTER", which will launch across the Nordic region. Logo - http://photos.prnewswire.com/

lementive Marketing Solutions has just announced a major expansion of their SEO analysis product offerings to include a new technical website evaluation, reports www.elementive.com. The new add-on service is designed to help marketers at small businesses understand the impact of a variety of technical factors on website traffic,

Global public relations firm Finn Partners, announced today that award-winning communications professional and journalist, John Seigenthaler, has joined the agency. Richard Funess, senior managing partner, Finn Partners, said Seigenthaler, the former NBC News anchor and public relations executive, will serve as the firm's Senior Counsel, advising clients across

A coalition of groups supportive of responsible resource development in and off the coast of Alaska today unveiled a new broadcast, print and digital advertising campaign calling on the Obama administration to keep intact the Arctic leasing areas currently contained in the Interior Department's draft proposed plan. The

Marketo, Inc., the leading provider of engagement marketing software and solutions, today announced it has been named a Leader by Gartner Inc., for the fifth straight year in the September 2016 Magic Quadrant for CRM Lead Management. The report evaluated 17 vendors. Marketo's position in the Leaders quadrant

"Be The Best That You Can Be," an Omniwomen event was held Friday, September 9, 2016 to inspire and celebrate female staff across the Omnicom network in Greater China. The mission of Omniwomen is to serve as a catalyst for increasing the influence and number of women leaders

Free For All Marketing, one of Canada's top-ranked experiential marketing agencies, today named Lisa Barrans president of the firm.  Formerly a senior vice president with the agency, Barrans will now be responsible for the strategic leadership, day-to-day company management and continued annual growth and success of the agency.

Adweek, the leading source of news for marketing, media, and advertising professionals, has awarded Mindshare North America, the global media agency network that is part of WPP, with four wins at its Media Plan of the Year Awards. With more than 20 years under its belt, these prestigious awards celebrate

OtherLevels Holdings Limited (ASX: OLV, "OtherLevels" or the "Company"), a leader in cross-channel marketing and engagement, today announced the release of OtherLevels 2 – the next generation of the OtherLevels marketing automation platform. OtherLevels 2 completely redefines how marketers create messages and campaigns, enabling them to leverage