Marketing News

Google created a cookbook for BigQuery and a made available a sample dataset to help self-learners discover big data. The sample dataset contains marketing and e-commerce data from Google Analytics on Google Merchandise Store, and allows advertisers, analysts, developers, to deep dive and learn how to use BigQuery. The same

Triton Digital announced that Mickey Bhuiyan has joined the company as Senior Manager, Compliance and Industry Relations.  Mickey Bhuiyan is a certified public accountant, certified internal auditor, certified fraud examiner, and a chartered global management accountant. According to Triton Digital, Bhuiyan brings to Triton more than 20 years of extensive

Merkle, the marketing agency part of Dentsu Aegis Network, announced the featured guest speakers for its 11th annual Digital Marketer Summit, being held April 10-12, 2018 in Charlottesville, Virginia, USA. This year’s Digital Marketer Summit brings together digital marketers for two days of intensive learning. According to Merkle, the

Phil Spitzer, Product Manager at LinkedIn, announced last week the introduction of video ads in the LinkedIn´s newsfeed. "Native video ads represent the next evolution of LinkedIn Sponsored Content that lets advertisers engage with business decision-makers throughout the buyer’s journey on Linkedin. Unlike pre- or post-roll video

UK businesses or persons that adopted .EU domain names in the past should review their domain strategy, an alert that is coming from European Union. According to the registration rules for .EU domains, these domains are reserved for European Union, Norway, Iceland or Liechtenstein, and once the United Kingdom is

Doubleclick announced this week a partnership with PMDs to track social ads. Doubleclick view and click trackers are now available automatically on 4C Insights and Smartly.io. Brand Networks and Sprinklr will be the next 2 PMD´s to be integrated. The integration happens via Doubleclick Search. PMD is a

Taboola launched a weather card, that "will become available to every publisher in the world working with the Taboola Feed," announced the native ad company yesterday. The weather card was made in cooperation with The Weather Company, an IBM company, owner of the website The Weather Channel (weather.

Google updated this month the Google Tag Manager Terms of service to be compliant with the GDPR. In the new terms, Google says the advertiser or publisher using GTM is responsible for collecting the consent of the users. "If You use the Service to support products or services from