Marketing News

Amazon Web Services today announced that GoDaddy is going all-in on AWS, migrating the vast majority of its infrastructure as part of a multi-year transition. GoDaddy has been an active adopter of containerized applications, and will now leverage AWS’s Amazon Elastic Container Service for Kubernetes (Amazon EKS), said Amazon

PubMatic, the sell-side platform (SSP), today announced that Otavamedia, one of Finland’s largest media companies, has signed a contract to license PubMatic’s platform on a subscription basis. By licensing the technology rather than paying a percentage of revenue, Otavamedia is able to gain greater control over how it

At Adobe Summit, Adobe today debuted several additions to Adobe Advertising Cloud, part of Adobe Experience Cloud. Advancements delivered today include Adobe’s new Advertising Cloud Creative and an expanded integration with Adobe Analytics Cloud. Adobe’s new Advertising Cloud Creative is a self-serve platform that expands Adobe’s Dynamic

Decibel today announced the launch of its Digital Experience Intelligence platform at this week’s Adobe Summit. The platform uses a new dataset and machine learning to automatically score the quality of digital customer experience. This intelligence is designed to help marketers further maximize opportunities to improve experiences across every

The Trustworthy Accountability Group (TAG), last week announced the companies receiving 2018 seal recertification for compliance with TAG’s Certified Against Fraud, Certified Against Piracy, Certified Against Malware, and Inventory Quality Guideline (IQG) Programs. 37 companies were recertified for 62 different seals across TAG’s four programs. In total, 80

Outbrain and Telaria today announced an exclusive partnership to bring Telaria’s video platform capabilities to Outbrain’s premium publisher network. The partnership is launching in the U.S. with plans to expand globally in the near future. Telaria was formerly known as Tremor Video. According to Outbrain, the partnership

Last week, Google announced that the Keyword Planner was rebuilt. "The Keyword Planner has been rebuilt from the ground up and is now available in the new AdWords experience. We’ve simplified the tool while adding new features to help advertisers get the most out of your Search campaigns,

Today, Daimler and BMW, the parent companies of Car2Go and DriveNow, signed an agreement to form a joint venture merging both companies’ carsharing services. According to Car2Go, the proposed joint venture will require regulatory approval, and only after regulatory agencies have approved the joint venture, the companies can begin to