Insta Group has constantly been on its toes to showcase various innovations in the organization in the form of new launches, exclusive YouTube videos or press releases. The online YouTube channel of Insta Worldwide Group features a broad series of videos that encompass genres like exhibition solution, brand activation, product

Mediamath and OpenX announced yesterday, in a study, that header bidding is allowing buyers to identify more valuable users. The fact that more publishers are adopting header bidding tecnology is allowing DSPs like Mediamath to identify more users via programmatic. The incremental reach allows advertisers to identify more new users

Today Clutch published a report announcing the leading full-service digital agencies in Canada and the United Kingdom. The companies in each category were evaluated on their market presence, ability to deliver, and past experience. The leading digital agencies in Canada are: Lift Interactive Inc., Momentum Design Lab, Forge and Smith,

Marketers will learn how to align their Marketing and Sales teams with a simple set of tools and techniques in a live, one-hour webinar, 'Aligning Marketing and Sales,' on Thursday, September 15, 2016 at 12pm CT. According to Aberdeen Group, companies with strong Marketing and Sales alignment achieve

Wild Turkey® today unveiled its first television commercial directed by and starring Academy Award®-winning actor Matthew McConaughey. The commercial, which marks McConaughey's directorial debut, is part of the iconic bourbon's new global marketing campaign titled "It'll Find You," created in partnership

Namely, an HR technology innovator, enlisted its most passionate customers to aid in driving more than $1.8 million in sales in one year using Influitive's advocate marketing platform, which delivered a 65x return on investment. Namely launched its Backstage Pass advocate community in August of 2015. The

Engaged Nation recently announced the 5.0 version release of its digital suite of interactive products, the patent-pending webCREDIT R.E.A.C.H (Revenue-generating, Engagement, Activation, Conversion Hub) platform. This enhanced system is the first to utilize gameology science to provide gaming companies with a new way to engage

Digilant, a leading global programmatic media company that partners with brands and agencies to provide customized programmatic advertising solutions, today announced that its Global CEO,  Alan Osetek, will speak on a panel at the iMedia Brand Summit in Coronado, California, next week. Osetek will discuss how programmatic has evolved, the

Metamarkets, the leader in interactive analytics for programmatic marketing, today announced general availability of the Metamarkets API, allowing clients to directly pull data into their own systems, as well as seamlessly build web applications directly on Metamarkets' award-winning infrastructure. The Metamarkets API, first introduced in beta to clients earlier

riteo S.A. (NASDAQ:CRTO), the performance marketing technology company, today announced that Benoit Fouilland, CFO, will present at the Goldman Sachs 25th Annual Communacopia Conference, to be held at the Conrad Hotel in New York, NY, on Thursday, September 22, 2016 at 08:50 am Eastern Time. A live

VisualOn, Inc., a multimedia software company that enables scalable cross-platform media playback for global streaming media brands, today announced the general availability of OnStream AdFlow, adding Ad-management and Ad-playback capability to the media framework product OnStream® MediaPlayer+ (OSMP+). VisualOn has been working with many premier global Over-The-Top (OTT) operators to

AppNexus, the world's leading independent advertising technology company, and the ANA (Association of National Advertisers) today announced a strategic partnership to help ANA members understand how marketers are using their valuable first-party data and how they can better leverage it to remain competitive in the programmable age. Michael

Ivie & Associates is excited to announce the acquisition of RD&F Advertising. RD&F is an award-winning, full-service agency with 14 years of experience supporting the health care, restaurant, retail, financial, education, packaged goods and construction industries. The leadership team of CEO Mark Davis, President & Executive

Three out of every five advertising dollars placed on cable TV systems this election cycle have been from political action committees (PACs) and issues advertisers. Data also would suggest that "down-ballot" advertising, primarily from candidates for the U.S. Senate and House of Representatives, has represented more than

When E/LA and Obsidian Entertainment partnered up to launch the mobile version of Pathfinder Adventures, the popular tabletop role-playing game, the first thing we did was set our clocks back 30 years. "It's fun to look back to look forward," says Carlos Musquez, Executive Creative

In a giant step forward for cultural tourism, the Cultural Council of Palm Beach County took home three Flagler Awards, including the top honor, at the 2016 VISIT FLORIDA Governor's Conference last night at the Hilton Orlando. The Cultural Council nabbed the coveted "Best of Show"