Marketing News

Taboola, the native and outstream ad network is helping travel advertisers to have better results and shared some insights are creative (video and native) and targeting level. "Consumers will be on the hunt for travel deals in the coming months and are waiting to be inspired by beautiful pictures,

Google rolled out this week the mobile-first indexing. "Mobile-first indexing means that Google will use the mobile version of the page for indexing and ranking, to better help our – primarily mobile – users find what they're looking for," wrote Fan Zhang, Software Engineer at Google. Sites that

In 2017, Google removed 320,000 publishers from the Adsense and Doubleclick Ad Exchange for violating the publisher policies. In the same year, Google blacklisted nearly 90,000 websites and 700,000 mobile apps. At page level, in 2017, Google removed 2 million pages for policy violations each month. Scott

Eugene Goldenshteyn, Product Marketing Manager at Bing, yesterday announced that Bing will not have any more ads on the sidebar since yesterday. This only affects the United States market for now, "with international markets testing to follow at a later time." Here the changes: * Text Ads will no

Chad Woolf, Vice President of AWS Security Assurance at Amazon, said yesterday he was very "pleased to announce that AWS services comply with the General Data Protection Regulation (GDPR)." Amazon says they have completed the GDPR service readiness audit, validating that all generally available services and features adhere

TVSquared has been chosen by Adobe Advertising Cloud to provide same-day TV analytics and optimization insights for its clients, today announced the company. Adobe Advertising Cloud have now performance analytics, online attribution for cable, local and national TV buys, and the ability to sync TV spots with paid search. “As

LinkedIn announced last week the launch of the 2018 LinkedIn Top Companies list in the USA. The annual ranking highlights the 50 companies that are most sought-after by professionals, based on LinkedIn data. In the United States, Amazon (No. 1) dethrones reigning top company Alphabet (No. 2) for the first

IAB Europe is organizing 3 webinars about Transparency and Consent Framework on GDPR. The webinars will take place on March, 30, April, 6, and April 13, 2018. All at 6pm CEST. The objective of the GDPR webinar is to deep dive into the technical specifications of IAB Transparency and Consent