Marketing News

Google announced this month that ads related to cryptocurrencies will be banned starting in June 2018. This ban will include ICO's (Initial Coin Offerings), cryptocurrency exchanges, cryptocurrency wallets, and cryptocurrency trading advice. The cryptocurrencies are not the only financial product that Google will restrict on Adwords. Binary options

Yesterday, according to the Ads Status Dashboard, Google faced a bug on the buying side and seller side of programmatic, affecting DCM (Doubleclick Campaign Manager), DBM (Doubleclick Bid Manager), DFP (Doubleclick For Publishers) and DS (Doubleclick Search). The bug in Doubleclick was solved on the same day - March 13

Improve Digital, the Dutch SSP / Ad Exchange founded in 2008, today announced that is "ready for First-Price Auction!" Improve Digital says that "believes in the advantages of the first and second-price auctions and are committed to providing clear functionality for both auction types moving forward." Improve

OpenX announced last week that is banning from its ad exchange a group of video ad formats, including the 300×250 — one of the most prolific video ad units, that rank among the worst offenders of providing bad ad environments for consumers and advertisers in the advertisement industry. In a

Google announced two new dimensions on the Adwords Reporting for click-to-message ads. The message reporting is offering new performance insights including: Chat rate How often users start a conversation with you (“Chats”) after seeing your message extension (“Message impressions”). Chat start time The timestamp for when a user sends you

Apple is acquiring Texture, the digital magazine subscription service by Next Issue Media LLC, which gives users unlimited access to their favorite titles for one monthly subscription fee. Since its launch, in 2010, Texture has become the leading multi-title subscription service giving users the ability to instantly access some of

IAB Europe released this month a technical specifications draft for its GDPR Transparency & Consent Framework for public comment. First announced in November 2017, the Framework is a cross-industry effort to help publishers, technology vendors, agencies and advertisers meet the transparency and user choice requirements (including consent where necessary) of

Donorfy, the cloud-based fundraising CRM and donor management platform, has released a crowdsourced GDPR-themed playlist on Spotify, designed to aid data protection officers everywhere in their task to become GDPR compliant. The playlist includes songs like Private Number, Return to Sender, Eraser, That´s Not My Name, A Little Respect,