Marketing News

This month, SpotX created an infographic forecasting the growth of the connected TV advertising opportunity in Europe. The visual representation of research commissioned by SpotX, shows the growth of advertising on connected TV, defined as content served to the TV screen via the open internet through devices including smart TVs,

WPP published this month the UK gender pay gap data for 2017. The report shows a group1 median pay gap of 14.6% across all qualifying UK legal entities. The equivalent national figure is 18.4%. WPP’s group mean pay gap is 25.5%. WPP has a gender-balanced workforce

In 2017, Social Puncher exposed a case of ad fraud on the publisher side: Newsweek. Social Puncher made an independent audit of the federal US government biggest spending in advertising and found fraud with the website Ibtimes.com, a subsidiary publisher of Newsweek. AppNexus said that had found this pattern

The European ad network Goldbach is now using the keyword targeting functionality to build audiences for brands and publications, announced 1plusX, the company that built the product. The news here is that 1plusX is focusing their product on the publisher side, and not on buyer side, where similar solutions already

Since last week, skiers and snowboarders can use Apple Watch Series 3 to track their activities via new updates to apps available in the App Store. The updated apps are now available on the App Store and require watchOS 4.2 or later. Watch users can now record runs, see

This week, Panasonic announced the creation of a joint venture with Scrum Ventures, a San Francisco based early-stage venture capital firm. According to Panasonic, BeeEdge is the joint venture and will "identify technologies within Panasonic that are not fully utilized and create independent startups to commercially develop them."

On last Thursday evening, the European Parliament, the Council, and the European Commission reached a provisional political agreement about the availability of radio spectrum for 5G by 2020 in the EU. According to the European Commission, the provisional agreement will prepare the ground for 5G network deployment across the EU,

AppNexus announced yesterday that will start to refund advertisers that bought invalid traffic on their platform, starting on March 31. AppNexus "is implementing new policies to streamline the refund process for buyers who have purchased invalid traffic." Buy­side clients who have purchased non­human traffic can submit