Marketing News

Sizmek announced this week the appointment of Nikos Acuña, formerly the Managing Director of Sizmek Innovation and Media Lab, to the newly created position of Chief Visionary, reporting directly into Mark Grether, CEO of Sizmek. This news comes following Sizmek’s 2017 acquisition of Rocket Fuel, and its more recent

Amazon is back at GDC2018. The presentations will happen on Amazon Developer Day on March 19, 2018. Amazon will do design, monetization and programming sessions, at Room 3014. Amazon will also discuss the future of mobile gaming and how Amazon is working with developers to build communities and connect players

WPP announced this week the merger of Burson-Marsteller and Cohn & Wolfe to create Burson Cohn & Wolfe (BCW), one of the world’s largest global communications agencies. The new agency will be led by Chief Executive Officer Donna Imperato, currently CEO of Cohn & Wolfe. Don Baer, Burson-Marsteller’s

This week, at Mobile World Congress in Barcelona, Google introduced the mobile Speed Scorecard, a tool that allows users to compare the website mobile speed with other websites. The tool shows results from Speed 12 countries, Australia, Canada, France, Germany, India, Italy, Japan, Netherlands, Spain, Sweden, United Kingdom, and the

Twitter rolled out today new actions on tweets. Users are now able to direct message tweets to others, share tweets via email or text messages, and bookmark tweets. Bookmarks on Twitter allow users to save tweets privately. Twitter gives some examples: when users want to save something historic, don’t

Dentsu released its calendar year 2017 annual report on advertising expenditures in Japan, including an estimated breakdown by medium and industry.Based on Dentsu's survey, Japan's advertising expenditures for 2017 totaled 6,390.7 billion yen, an increase of 1.6% compared with the previous year&

A new study from Accenture has found that industry disruption is here for most companies. The study analyzed more than 3,600 companies with annual revenues of at least US$100 million in 82 countries along two dimensions: current level of disruption, and susceptibility to future disruption. Among the key

Triton Digital announced today the integration of its audio advertising marketplace, a2x, with Amsterdam-based, mobile media agency, MobPro. Triton said that "the partnership provides MobPro’s advertisers with the ability to add online audio from thousands of podcasters, radio broadcasters, web radios, and online music services from around the