Marketing News

DoubleVerify announced the opening of their new office in Singapore. DoubleVerify, the independent provider of digital media measurement software and analytics, wants to accelerate the growth across the Asia-Pacifc region. Jordan Khoo has been appointed Managing Director, APAC, at DoubleVerify. Khoo comes to DoubleVerify with nearly two decades in digital

Erin Egan, Chief Privacy Officer at Facebook, published today the 7 privacy principles of Facebook. At the same time, Facebook created a page about the General Data Protection Regulation (GDPR) in European Union, that goes into effect on May 25. The Facebook’s Privacy Principles 1 We give you control

AdMob has launched a new feature this month that allows app publisher to specify the content rating for Google ads. The content rating is called digital content labels. According to Alexa Haushalter, Product Manager at AdMob, "with the new max_ad_content_rating signal, publishers can now choose the

Futuri Media this month announced a new streaming ad sales network and suite of ad insertion and monetization. The Futuri Ad Network enables broadcasters to monetize their digital content seamlessly by leveraging Futuri's national ad sales resources. Futuri Media’s audience engagement and sales technology, for which it

Hawke Media has acquired Execute.LA, a growth marketing shop in Venice, California, that specializes in funnel optimization and growth hacking for early-stage consumer products and startups. Execute.LA was co-founded by Hank Leber and Wesley Clock and has employees located in the US and in Europe. According to Hawke

Facebook created today a new policy prohibiting ads "that promote financial products and services that are frequently associated with misleading or deceptive promotional practices, such as binary options, initial coin offerings (ICOs) and cryptocurrencies." Rob Leathern, Product Management Director at Facebook said today that "misleading or deceptive

Facebook yesterday announced that is testing a new section on Facebook that connects users to news and information in their community. The new local section is called Today In. Today In "show more news that connects people to their local communities." For now, Facebook is testing Today In

Facebook updated yesterday the News Feed so local news are prioritized, in the same month when news were demoted on the Facebook News Feed.  Alex Hardiman, Head of News Product and Campbell Brown, Head of News Partnerships, says that they expect users "see topics that have a direct impact