Marketing News

Wavemaker has appointed Nancy Tortorella as US Chief Client Officer. Wavemaker is the GroupM’s media, content and technology agency. Nancy Tortorella will be based in the Wavemaker New York office. Nancy will oversee the client leadership practice across all US based clients, reporting directly to Wavemaker US CEO Amanda

Taboola launched this month a tool to help publishers with the Ads.txt configuration. Taboola’s new Backstage feature for Ads.txt provides publishers "a simple way to access and implement your unique Taboola ads.txt records." According to Taboola, "maintaining an ads.txt file for the

Twitter launched a new ad format this week called Sponsored Moments. "Advertisers can sponsor Moments from premium content partners and reach audiences at scale while they view the content they are most passionate about." Twitter rolled out this ad format to In-Stream Sponsorship publishers globally this week, offering

Apple Garosugil will open in Seoul on Saturday at 10 am. The first Apple store in South Korea is from south of the Han River, in the heart of the Gangnam area. The Seoul Apple store has 25-foot glass facade. The Apple store has Apple’s products, in-store programming and

Since this week, Echo Spot is shipping to customers in the UK, Germany and Austria, Amazon announced. Echo Spot combines the power of voice with a visual display. "Echo Spot is a smaller, stylish, versatile, and more affordable Echo with a screen and designed for a number of different

Amazon announced that Alexa, the personal assistant behind Amazon Echo and other third-party Alexa-enabled devices, is coming to Ireland. Since January 25th, Irish customers can purchase Amazon Echo, Echo Plus and Echo Dot from Amazon.co.uk. Amazon says that "this launch opens up new opportunities for Alexa developers

On January 18, the Trustworthy Accountability Group (TAG) updated the certification guidelines for its Certified Against Fraud and Certified Against Piracy Seal Programs. According to a press release, the updated Certified Against Fraud Guidelines now require publishers to adopt and implement the ads.txt specification released by the IAB Tech

Adform will, by default, expand the current filtering process to exclude all unauthorized sellers automatically across the Adform DSP in cases where an ads.txt file is present, said the ad tech company today. This change takes place this week. From the end of January, the Adform SSP will exclude