Marketing News

Google is changing the indexing from desktop to mobile-first. There isn't a specific transition date, however, Google is showing more signs that the transition is coming soon, but there isn't a "timeline for when it's going to be completed." Gary says that

Since this month, Google expanded the matching data from emails only to addresses and phone numbers, on AdWords Customer Match. Google Customer Match is only available on Search, Shopping, YouTube, and Gmail, not being available on GDN (Google Display Network). With the CRM data (Phones, Email Addresses, Home/Work Addresses)

IAB released this month the IAB Podcast Measurement Technical Guidelines, version 2, and according to Steve Mulder, Senior Director of Audience Insights at NPR, "the new guidelines provide a recommended process for generating an audience and downloading metrics." What Podcast Measurement should have * Filtering for uniqueness * Filtering for

Taboola just announced this week that received the certification, after enrolled in the independent verification program by the Trustworthy Accountability Group (TAG). According to a press release, Taboola's enrollment "has been accepted under TAG’s quality guidelines" and the "completion of this verification process means

Fyber RTB, an exchange based in Berlin, said this week that "has taken serious actions to improve the quality of its marketplace with the aim to become the cleanest supply-facing video platform on the market." At the beginning of Q3, the Fyber RTB team appointed dedicated resources to

Apple just roll out today the promised feature for the year, when it comes to Podcasts. In September, Apple Podcasts received an upgrade that created two podcasts types, and at that time, James O. Boggs, Business Manager at Apple, announced Podcast Analytics, launched during this year. And Podcast Analytics, in

The Walt Disney Company today said that is acquiring most of the assets of 21st Century Fox, a deal of 52.4 Billion in stock, signed between Robert A. Iger (Disney) and Rupert Murdoch (21st Century Fox). This is a giant step from Disney in OTT, becoming a direct competitor

Cheetah Mobile and Microsoft today announced a collaboration to incorporate Microsoft's AI-based technologies and services into Cheetah Mobile's product matrix. As the first phase of the collaboration, Microsoft's Cortana virtual assistant will be integrated into Cheetah Mobile's leading mobile launcher app, CM