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Marketing News   -   Dec 18, 2017 Guide to get ready for the mobile-first indexing

Google is changing the indexing from desktop to mobile-first. There isn't a specific transition date, however, Google is showing more signs that the transition is coming soon, but there isn't a "timeline for when it's going to be completed." Gary says that

by Luis Rijo
Marketing News   -   Dec 17, 2017 AdWords Customer Match now with phone numbers & addresses in addition to emails

Since this month, Google expanded the matching data from emails only to addresses and phone numbers, on AdWords Customer Match. Google Customer Match is only available on Search, Shopping, YouTube, and Gmail, not being available on GDN (Google Display Network). With the CRM data (Phones, Email Addresses, Home/Work Addresses)

by Luis Rijo
Marketing News   -   Dec 17, 2017 IAB updated the Podcast Measurement Technical Guidelines

IAB released this month the IAB Podcast Measurement Technical Guidelines, version 2, and according to Steve Mulder, Senior Director of Audience Insights at NPR, "the new guidelines provide a recommended process for generating an audience and downloading metrics." What Podcast Measurement should have * Filtering for uniqueness * Filtering for

by Luis Rijo
Marketing News   -   Dec 17, 2017 Taboola is now TAG certified

Taboola just announced this week that received the certification, after enrolled in the independent verification program by the Trustworthy Accountability Group (TAG). According to a press release, Taboola's enrollment "has been accepted under TAG’s quality guidelines" and the "completion of this verification process means

by Luis Rijo
Video   -   Dec 16, 2017 Fyber RTB cleans up the video inventory and adoption of ads.txt is already 60% on top domains

Fyber RTB, an exchange based in Berlin, said this week that "has taken serious actions to improve the quality of its marketplace with the aim to become the cleanest supply-facing video platform on the market." At the beginning of Q3, the Fyber RTB team appointed dedicated resources to

by Luis Rijo
Marketing News   -   Dec 15, 2017 Apple rolls out Podcast Analytics to all podcasts on iTunes

Apple just roll out today the promised feature for the year, when it comes to Podcasts. In September, Apple Podcasts received an upgrade that created two podcasts types, and at that time, James O. Boggs, Business Manager at Apple, announced Podcast Analytics, launched during this year. And Podcast Analytics, in

by Luis Rijo
Marketing News   -   Dec 14, 2017 OTT: One of the biggest deals just happened today between Disney and Fox

The Walt Disney Company today said that is acquiring most of the assets of 21st Century Fox, a deal of 52.4 Billion in stock, signed between Robert A. Iger (Disney) and Rupert Murdoch (21st Century Fox). This is a giant step from Disney in OTT, becoming a direct competitor

by Luis Rijo
Marketing News   -   Dec 13, 2017 Cortana: Cheetah Mobile establishes partnership with Microsoft

Cheetah Mobile and Microsoft today announced a collaboration to incorporate Microsoft's AI-based technologies and services into Cheetah Mobile's product matrix. As the first phase of the collaboration, Microsoft's Cortana virtual assistant will be integrated into Cheetah Mobile's leading mobile launcher app, CM

by Luis Rijo
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