Marketing News

Six countries are expected to drive 68% of incremental investment next year.

Facebook has on the roadmap to start testing video ads before the content starts. Until now facebook only had mid-rolls video ads, but with this test, facebook is including pre-roll video ads on their inventory. In July, Zuckerberg said no to pre-roll because facebook "model is not one where

Google just announced yesterday that over 100,000 ads.txt files have been published, 750 of the comScore 2,000 have ads.txt files and over 50% of inventory seen by DBM comes from domains with ads.txt files. Since 8th November, DoubleClick Bid Manager and AdWords are not buying

A campaigning group, called Google You Owe Us, led by Richard Lloyd, is suing Google based on the belief "that Google took millions of iPhone users’ personal information illegally in 2011 and 2012." The claim has been brought in the Media and Communications List in The High Court

AnyClip today announced that it has been included in the Deloitte Israel Technology Fast 50™ list, a program recognizing and honoring the 50 fastest growing technology companies in Israel, for the second year in a row. "We are honored to be included in this ranking once again," said

IAB Europe presented this week a new technical standard to support the digital advertising ecosystem in meeting requirements relating to user consent under the General Data Protection Regulation (GDPR). GDPR will enter into application in May 2018. The technical mechanism is designed to enable websites, advertisers and their ad technology

Google published today a holiday season guide for publishers using Adsense. Google says that Christmas last year was a "record-breaker" and this "season is expected to grow even more." Almost 22 Billion dollars in ad spend during last year, according to IAB, with an increased share

Appnexus just announced today the effective adoption of Ads.txt on January 24, when both DSPs (Appnexus Console and the new beta AppNexus Programmable Platform) will stringently enforce ads.txt. Appnexus clarifies that will not be possible to buy "from parties that are not directly identified through the publisher’