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Marketing News   -   Dec 04, 2017 Global ad investment will grow 4.3% in 2018, GroupM predicts

Six countries are expected to drive 68% of incremental investment next year.

by Luis Rijo
Video   -   Dec 04, 2017 Facebook Pre-rolls on the roadmap

Facebook has on the roadmap to start testing video ads before the content starts. Until now facebook only had mid-rolls video ads, but with this test, facebook is including pre-roll video ads on their inventory. In July, Zuckerberg said no to pre-roll because facebook "model is not one where

by Luis Rijo
Marketing News   -   Dec 01, 2017 Over 100,000 domains are using Ads.txt

Google just announced yesterday that over 100,000 ads.txt files have been published, 750 of the comScore 2,000 have ads.txt files and over 50% of inventory seen by DBM comes from domains with ads.txt files. Since 8th November, DoubleClick Bid Manager and AdWords are not buying

by Luis Rijo
Marketing News   -   Nov 30, 2017 Cookies: Google is being sued in the UK because of a workaround in Safari

A campaigning group, called Google You Owe Us, led by Richard Lloyd, is suing Google based on the belief "that Google took millions of iPhone users’ personal information illegally in 2011 and 2012." The claim has been brought in the Media and Communications List in The High Court

by Luis Rijo
Marketing News   -   Nov 30, 2017 AnyClip makes Deloitte's list of 50 fastest growing startups in Israel again

AnyClip today announced that it has been included in the Deloitte Israel Technology Fast 50™ list, a program recognizing and honoring the 50 fastest growing technology companies in Israel, for the second year in a row. "We are honored to be included in this ranking once again," said

by Luis Rijo
Marketing News   -   Nov 30, 2017 How to get ready for the GDPR?

IAB Europe presented this week a new technical standard to support the digital advertising ecosystem in meeting requirements relating to user consent under the General Data Protection Regulation (GDPR). GDPR will enter into application in May 2018. The technical mechanism is designed to enable websites, advertisers and their ad technology

by Luis Rijo
Marketing News   -   Nov 29, 2017 Publishers getting ready for the Christmas Spending Season

Google published today a holiday season guide for publishers using Adsense. Google says that Christmas last year was a "record-breaker" and this "season is expected to grow even more." Almost 22 Billion dollars in ad spend during last year, according to IAB, with an increased share

by Luis Rijo
Marketing News   -   Nov 28, 2017 Appnexus is fully adopting Ads.txt on January 24

Appnexus just announced today the effective adoption of Ads.txt on January 24, when both DSPs (Appnexus Console and the new beta AppNexus Programmable Platform) will stringently enforce ads.txt. Appnexus clarifies that will not be possible to buy "from parties that are not directly identified through the publisher’

by Luis Rijo
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