Marketing News

The header bidding from Appnexus has now more than 70 adapters, that includes ad networks and ad exchanges, including video (in stream and outstream) and native. Matt Jacobson, Product Manager at AppNexus, said here that he is excited with the growth of header bidding, specially with the new formats like

There is an app from a startup that promises to revolutionise the world of football. Based in Frankfurt, TRACKTICS was designed for footballers and football coaches and is a unique project for football tracking. TRACKTICS is a tracker and an app, designed to analyse the performance on a football field.

Noticed first by Aaron Bradley, and reported on Search Engine Roundtable. Google has a new policy for the Reviews in Google Schemas: "Profanity and vulgar language are prohibited." Google doesn´t allow anymore the inclusion of reviews that contain vulgar or profane language.

Teads has signed an exclusive multi-year contract with Business Insider. Teads says that this is a multi-market partnership that will help Business Insider inject outstream video advertising across platforms on desktop, mobile web and in-app. Through the partnership with Teads, Business Insider will have have now outstream ads shown to

Google announced today that the feature-phone Googlebot was retired. Google will "not be using the feature-phone user-agents for crawling for search going forward. " Special sitemaps extensions for feature-phone. In the Webmaster Central Blog, John Mueller, Webmaster Trends Analyst, said that "most websites don't provide feature-phone-compatible

Smaato will become the first Mobile Bidding Partner in AdX. The news was announced here this week by Smaato. This benefit for opening third-party exchanges into DFP’s Dynamic Allocation is to allow the DFP (Doubleclick for Publishers) ad server to communicate with outside ad exchanges and provide them with

Google is rolling out a new user interface (UI) in Google Adsense. In the next weeks, the publishers using Google to monetize their content like web pages, apps, videos, will have a navigation bar on the left, and a personalized homepage, similar to the old one, but with a new

comScore (NASDAQ: SCOR) today announced an agreement with Cambridge Analytica, which will use comScore's television information as a component of TV campaign strategies for political and commercial advertising clients. With the new agreement, Cambridge Analytica will merge its behavioral psychology and data analytics platform with comScore's