Marketing News

Adblock Plus was news this week with the launch of a new RTB platform called Acceptable Ads. This is an ad exchange for Publishers, Ad Networks, Advertisers and Ad Tech suppliers. Acceptable Ads Platform is allowing Publishers to monetize the audience that uses ad blocking and providing the Ad Networks

The Weather Network is an industry leader in multi-platform local weather information services and today announced that it is enabling DoubleClick's Dynamic Ad Insertion (DAI) solution for its Android TV app. This makes The Weather Network the first TV network to launch an Over The Top (OTT) app

Glispa Global Group, the mobile ad tech pioneer, announces the acquisition of Avocarrot, to further bolster its native advertising monetization business for app developers. Based in San Francisco and Athens, Avocarrot is a high-growth native advertising Supply-Side Platform (SSP) leveraging programmatic advertising and Real-Time-Bidding (RTB) technologies to help automate the

The turn-key inventory and warehouse management system now serves as the backbone technology and processing platform for NetRush's primary processing facility in Erlanger, Kentucky. "It's a one-step process that allows us to increase efficiency and eliminate errors," said NetRush COO, Brian Birch. "In

As a result of a Competition Bureau investigation, Comwave Networks Inc. of Toronto has agreed to pay an administrative penalty of $300,000 for making what the Bureau concluded were false or misleading representations in regards to charges and the level of service for internet and home phone connections. Under

acle Maxymiser and other platforms, Technekes has also expanded its team to provide additional services to current and new customers. "Working closely with Oracle enables us to have great conversations as we expand our footprint into new and larger opportunities," said Steve Amedio, president and COO at Technekes.

Snaps, the first brand marketing platform for mobile messaging, is announcing the launch of more than a dozen branded iMessage applications in conjunction with Apple's release of iOS 10. The new operating system opens iMessage, the messaging platform used by an estimated 900 million people worldwide, to third-party

Marketo, Inc., the leading provider of engagement marketing software and solutions, today announced the availability of Marketo Account-Based Marketing (ABM) that brings together sales and marketing teams to target, engage, and measure key accounts in a highly coordinated fashion. Marketo ABM is the only solution that offers all the essentials