Marketing News

Google creates a dashboard helping publishers to identify content trends

Google last month launched a free insights tool called Realtime Content Insights (RCI). Realtime Content Insights integrates Google Analytics data, Twitter data and Google Trends data to help newsrooms make quick, data-driven decisions on content creation and distribution. Google says that with this tool, journalists will be able to identify

Marketing News

WPP to sell Kantar in an auction this month

WPP has started this month the sale of Kantar. Kantar's sale starts with an auction led by Goldman Sachs. Banking sources told Reuters they are lining up more than 2 billion euros in debt to finance the acquisition. First-round bids are expected to be placed on an auction

Marketing News

Facebook launches WhatsApp Business app on the Apple App Store

Facebook yesterday launched the WhatsApp Business app on iPhone. The WhatsApp Business app is available since yesterday in Brazil, Germany, Indonesia, India, Mexico, the U.K., and in the U.S. Facebook says the app will be rolled out around the world in the coming weeks. WhatsApp Business app was

Connected TV

HBO now available in The Roku Channel

Roku yesterday announced that HBO joined The Roku Channel, in time for the new season of Game of Thrones, that starts on April 14. The Sopranos, Entourage, and Sex and the City are other cities available along with premium movies and documentaries. The Roku Channel has more than 10,000

Audio

Spotify is growing on podcast listening, now the leader in India and Spain

Spotify is conquering more market share of the audio industry every month. According to Voxnest Audience Network data, Spotify is now the market share leader in South America, Central America, South Europe (Italy and Spain), India, and Southeast Asia. Spotify has more than 200 million users worldwide. Last month, Spotify

Marketing News

Google launches Google Ads Editor

Google this month launched a new editor for Google Ads called Google Ads Editor. The new Google Ads Editor replaces Adwords Editor, launched 13 years ago. The new Google Ads Editor has full cross-account management, enabling advertisers to do changes across multiple Google Ads accounts. Advertisers can now add the

Marketing News

Google launches real-time triggers in DV360

Google this month launched real-time triggers in DV360. Real-time triggers enable advertisers to instantly activate campaigns by syncing the digital campaign with real-world signals such as sports events. Triggers will cause a line item to spend for anywhere from 15 minutes to 6 hours after an event occurs in real-time.

Marketing News

MRC grants accreditation to Nielsen IBOPE TV Ratings in Mexico

Media Rating Council (MRC) this week announced the accreditation of the Nielsen/IBOPE Mexico (NIM) television audience measurement service. According to MRC, this is the first accreditation to a measurement service that operates exclusively outside the United States. “For over four years, we have been working hand-in-hand with the MRC

Marketing News

Google adds cross-device activity to all attribution reports in Google Ads

Google last Friday announced that is adding cross-device activity to all attribution reports in Google Ads. Previously, only the Devices, Assisting Devices, and Device Paths attribution reports included cross-device activity. Mauricio Barrera, Product Manager, Google Ads, wrote that starting on "May 1st, all attribution reports will include cross-device activity

Audio

Spotify to acquire Parcast, a storytelling-driven podcast studio

Spotify this week announced that it has entered into a definitive agreement to acquire Parcast, a storytelling-driven podcast studio. Parcast will bring to Spotify its curated library of produced shows and its audiences. The transaction is expected to close in the second quarter of 2019 and subject to customary closing

Marketing News

Drawbridge integrates The Trade Desk’s unified ID solution

Drawbridge has integrated The Trade Desk’s unified ID solution as a destination within its Identity Platform, The Trade Desk announced this week. The Trade Desk's main argument to promote the adoption of the free unified ID solution is that it enables all parties across the supply chain

DOOH

Starlite Digital joins DPAA

Starlite Digital this month joined DPAA, the global organization for everything digital out-of-home. DPAA says Starlite Digital has begun rolling out what will be a national network of intelligent digital video screens strategically located at high traffic outdoor shopping centers, anchored with supermarkets, big box retailers and drug stores. Starlite

Marketing News

NichePlus Digital joins AMF Media Group

AMF Media Group (AMF) this week announced that NichePlus Digital will join AMF effective April 1, 2019. NichePlus Digital is a digital agency that has been specializing in programmatic, SEM and customized digital campaign strategy for more than seven years. In addition to AMF’s existing offices throughout California, the

Marketing News

Websites must remain accessible if tracking cookies are refused, states Netherlands' privacy watchdog

Websites that only allow visitors to access their site if they agree to the placing of so-called 'tracking cookies' or other similar means of tracking and recording behaviour are not complying with the GDPR, stated this week the Autoriteit Persoonsgegevens (AP), the Netherlands' privacy watchdog. AP released

Marketing News

WordAds launches a block on WordPress editor

WordAds this week announced that is releasing an additional enhancement to the Gutenberg editor, in WordPress, called WordAds Blocks. WordAds Blocks enables content creators to introduce ad placements inside the content. Content creators will be able to decide where and how many ads they want to display on a given

Connected TV

Connected TV: Tremor Video DSP reaches 34 million households in the US

Tremor Video DSP this month announced that has expanded the connected TV (CTV) capabilities featuring data partnerships. Tremor Video DSP says it has an exclusive partnership with Alphonso, enabling brands to reach more than 34 million viewing households on any device or platform on a one-to-one level. According to Tremor

Marketing News

Google switches Ad Manager inventory to first price auction

Google last week announced it is changing all display inventory to a unified and first price auction. Sam Cox, Group Product Manager - Google Ad Manager, at Google, says that is expecting the transition to be complete by the end of this year. The single unified first price auction only

Marketing News

DoubleVerify acquires Zentrick, a video tech company from Belgium

DoubleVerify last month announced that it has acquired Zentrick, a digital video technology company that provides middleware solutions to drive execution and performance of online video advertising. DoubleVerify says Zentrick engineering teams will continue to operate from offices in Ghent, Belgium. The transaction was completed as an all cash, all

Marketing News

Xaxis launches the short-form video in APAC

Xaxis this week announced the launch of its new Short-Form Video product in the Asia-Pacific market. The new Short-Form Video product is a partnership with Sizmek that includes a mobile-first six-second ad format with added social sharing function and emotional engagement metrics. Xaxis' clients can run campaigns across a

Marketing News

Roku launches a skill for Alexa

Roku this week announced the launch of a new skill in Alexa, Amazon's personal assistant. Roku users with any Alexa-enabled device such as Amazon Echo, Echo Show, Echo Dot, Echo Spot, Echo Plus, Sonos One, or Bose Smart Speakers can now ask Alexa to find movies and TV

Marketing News

Rubicon adopts The Trade Desk’s unified ID

Rubicon Project this week implemented The Trade Desk’s unified ID solution. The adoption of the unified ID allows all parties across the supply chain (SSPs, DSPs, DMPs and data providers) to utilize The Trade Desk’s cookie footprint to increase their own cookie coverage. “Enhanced identity resolution results in

Marketing News

aqfer launches a data sharing platform

aqfer last week announced the launch of aqfer Marketplace, a data sharing platform designed to help data owners to increase revenue by simplifying the process of data sharing. According to aqfer, ShareThis and AirDXP are the first data partners. “aqfer provides true data portability in the cloud where marketers can

Connected TV

dataxu launches TotalTV, a curated marketplace for connected TV

dataxu last week launched TotalTV™ Marketplace, a marketplace with more than 40 million unique connected TV (CTV) households per month. dataxu is creating CTV Inventory Packages, that group inventory into Long Form CTV, Mobile and Desktop FEP, Sports, Live TV, and Short Form CTV. Inventory Packages will be available this

Marketing News

FreeWheel appoints Carl Kalapesi as COO

FreeWheel last week named Carl Kalapesi as chief operating officer (COO). Kalapesi will oversee the company’s global business operations, supporting its 3 primary business units (FreeWheel Markets, FreeWheel Publishers and FreeWheel Advertisers), and lead industry partnerships. Carl Kalapesi reports to Dave Clark, FreeWheel's general manager. “FreeWheel’s

Marketing News

EU copyright directive will harm access to knowledge, says Wikipedia

Wikipedia last week announced that is not supporting the EU Copyright Directive in its current form. Allison Davenport, Technology Law and Policy Fellow at Wikimedia Foundation, wrote that the copyright directive will harm access to knowledge, benefit large corporations and rightsholder industries, and aims to control the sharing of information