Marketing News

Google last month launched a free insights tool called Realtime Content Insights (RCI). Realtime Content Insights integrates Google Analytics data, Twitter data and Google Trends data to help newsrooms make quick, data-driven decisions on content creation and distribution. Google says that with this tool, journalists will be able to identify

WPP has started this month the sale of Kantar. Kantar's sale starts with an auction led by Goldman Sachs. Banking sources told Reuters they are lining up more than 2 billion euros in debt to finance the acquisition. First-round bids are expected to be placed on an auction

Facebook yesterday launched the WhatsApp Business app on iPhone. The WhatsApp Business app is available since yesterday in Brazil, Germany, Indonesia, India, Mexico, the U.K., and in the U.S. Facebook says the app will be rolled out around the world in the coming weeks. WhatsApp Business app was

Roku yesterday announced that HBO joined The Roku Channel, in time for the new season of Game of Thrones, that starts on April 14. The Sopranos, Entourage, and Sex and the City are other cities available along with premium movies and documentaries. The Roku Channel has more than 10,000

Spotify is conquering more market share of the audio industry every month. According to Voxnest Audience Network data, Spotify is now the market share leader in South America, Central America, South Europe (Italy and Spain), India, and Southeast Asia. Spotify has more than 200 million users worldwide. Last month, Spotify

Google this month launched a new editor for Google Ads called Google Ads Editor. The new Google Ads Editor replaces Adwords Editor, launched 13 years ago. The new Google Ads Editor has full cross-account management, enabling advertisers to do changes across multiple Google Ads accounts. Advertisers can now add the

Google this month launched real-time triggers in DV360. Real-time triggers enable advertisers to instantly activate campaigns by syncing the digital campaign with real-world signals such as sports events. Triggers will cause a line item to spend for anywhere from 15 minutes to 6 hours after an event occurs in real-time.

Media Rating Council (MRC) this week announced the accreditation of the Nielsen/IBOPE Mexico (NIM) television audience measurement service. According to MRC, this is the first accreditation to a measurement service that operates exclusively outside the United States. “For over four years, we have been working hand-in-hand with the MRC