Marketing News

IBM highlights 9 Marketing Trends for 2019

IBM today released IBM's 2019 Marketing Trends Report containing 9 marketing trends for the next year. "As marketers ourselves, we felt it was critical to dissect the industry dynamics that are reshaping the profession to help our peers set a strong vision for their organizations. By understanding

Marketing News

RhythmOne partners with Placed to offer TV Ads attribution

RhythmOne partnered with Placed to offer clients access to a new measurement solution that quantifies the impact of digital and linear TV campaigns in driving consumers to retail stores. RhythmOne’s solution integrates Placed’s TV measurement solution, Placed Attribution for TV, which leverages in-store attribution data to match linear

Marketing News

David Parry-Jones joins Twilio as regional vice president of EMEA sales

Twilio last week announced that David Parry-Jones joined the company as the regional vice president of EMEA sales reporting to Twilio’s SVP of sales Marc Boroditsky. Parry-Jones brings more than 25 years of experience in the software industry and will oversee business growth and expansion across EMEA; he will

Marketing News

How people consume media in the US

Nielsen this month released a report with the media consumption in the USA. On the graph is possible to see the media fragmentation, per hour. The hours with more minutes spend on media consumption are at 8 pm and 9 pm. The Q2 2018 Nielsen Total Audience Report highlights that

DOOH

IDOOH enters in Nigeria deploying 1,000 in-vehicle media screens

IDOOH International has expanded to Africa through a partnership with Nigeria’s Abercairn Digital to deploy 1,000 in-vehicle media screens with ride-hail drivers in Lagos. IDOOH says media screens will provide passengers with an entertaining and interactive passenger experience. Drivers will benefit from the additional income and brands can

Marketing News

HG Data extends technographic audiences to Facebook, Adobe, Twitter, and Salesforce

HG Data last week announced the release of its new HG Data Audience segments for digital advertisers using Facebook, Adobe Marketing Cloud, Twitter, Salesforce DMP, and dozens of other leading marketing platforms. HG Data says this is the result of its partnership with LiveRamp, the identity platform, which allows HG

Marketing News

Rob Perdue to step down as COO of The Trade Desk

The Trade Desk this month announced that Rob Perdue, Chief Operating Officer, plans to step down after a transition period in the first half of 2019. Rob Perdue has served in the COO role since joining The Trade Desk in 2013, leading the company through its IPO in 2016. “Since

Marketing News

Snap hires Julie Henderson to lead communications globally

Snap this week announced the hiring of Julie Henderson as Chief Communications Officer. Julie Henderson will report to Evan Spiegel, CEO of Snap, and lead communications globally. Julie Henderson is currently Executive Vice President and Chief Communications Officer for 21st Century Fox. She will assume her new role at Snap

Marketing News

Sovrn acquires VigLink reaching more than 250M users daily

Sovrn this week announced the acquisition of VigLink. VigLink delivers revenue to publishers through content-driven commerce products that capitalize on consumer interest and intent. Sovrn says this acquisition complements the Sovrn suite of products and services, offering content creators more revenue-generating tools. “Sovrn and VigLink share a commitment to developing

Marketing News

YouTube Music releases playlists with the top videos, top songs, and the trending songs

YouTube Music this week launched YouTube Charts as playlists. Youtube Music is available in 29 countries: Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, Denmark, Finland, France, Germany, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Peru, Portugal, Russia, Spain, Sweden, Switzerland, Ukraine, United Kingdom, and United States. Users in

Marketing News

Lime scooters and bikes now visible on Google Maps

Google this week introduced Lime scooters, pedal bikes and e-bikes on Google Maps. Lime scooters and bikes on Google Maps, are available on Android and iOS in Auckland, Austin, Baltimore, Brisbane (AU), Dallas, Indianapolis, Los Angeles, San Diego, Oakland, San Antonio, San Jose, Scottsdale and Seattle with more cities coming

Marketing News

National Museum of Brazil now available on Google Street View

Google this week announced that the old interiors of the National Museum of Brazil, located in Rio de Janeiro, are now available on Google Maps, via the Street View imagery. This announcement happens now, after the fire that struck the National Museum of Brazil and destroyed around 20 million pieces

Marketing News

Facebook Audience Network, AppLovin, and Rubicon Project enroll in AdMob Open Bidding

Google this week announced that Facebook Audience Network, AppLovin, and Rubicon Project are joining the open bidding beta program, following the first participants: OpenX, Index Exchange, Smaato, Tapjoy, and AdColony. Developers monetizing their apps with AdMob Open Bidding "are already seeing more ad revenue and less latency for their

Marketing News

ironSource launches a ROAS Optimizer Tool to increase efficiency in spend

ironSource today announced the launch of a ROAS Optimizer tool. The ROAS Optimizer tool enables user acquisition managers to automatically bid on dynamic CPI (cost-per-install) rates to reach the desired ROAS goal. ironSource says there are 3 main issues preventing user acquisition managers from executing efficient strategies: * Their limited capacity

Marketing News

InMobi integrates DoubleVerify to monitor ad fraud

DoubleVerify this week announced a partnership with InMobi. DoubleVerify will provide always-on fraud filtering and measurement for mobile in-app advertising campaigns across the InMobi Exchange globally. The integration with InMobi covers pre-bid targeting for all InMobi Exchange impressions within the mobile in-app platform, as well as monitoring of post-bid fraud

Marketing News

Adform IPO postponed

Adform this month decided to postpone the IPO and has withdrawn its application to Nasdaq Copenhagen to have its shares admitted to trading and official listing on Nasdaq Copenhagen. Adform said it has postponed the Initial Public Offering on Nasdaq Copenhagen "due to the continued uncertainty and volatility in

Marketing News

DoubleVerify now able to measure brand safety on YouTube

DoubleVerify is now able to measure brand safety on campaigns running on YouTube. DoubleVerify says Brand Safety and Suitability controls give advertisers access to DV monitoring against 11 categories that can severely challenge brand safety, such as violence, hate speech, and pornography. “We are excited to enter a new phase

Marketing News

iSpot now able to do digital-like attribution to TV ads

iSpot this week announced that is now able to causal impact of TV to conversion events like at Point-of-Sale (POS), from call centers, in Customer Relationship Management (CRM) data, and location services. iSpot present an example of a retailer for high-end jewelry running a national TV ad campaign with a

Marketing News

Cetera Technology launches Limelines, a news content curation in the Middle East and North Africa

Cetera Technology last month launched a news content curation in the Middle East and North Africa (MENA). Limelines was officially launched to the public on November 27, 2018. Cetera Technology is a Beirut-based digital startup, in Lebanon, curating content from RSS feeds into web, and app environments - iOS and

Marketing News

SAP providing free access to SAP Cloud Platform for partners

SAP this month announced free access for SAP partners to SAP Cloud Platform, offering testing, demonstration, and development licensing services. SAP says the open platform as a service (PaaS) acts as a single framework for SAP partners to build and extend on existing SAP solutions. Current SAP partners can renew

Marketing News

Criteo: Free returns and discounts are the main influencers for online purchases

Criteo this week released the Digital Lists and Infinite Aisles: Putting CPG & Ecommerce on the Same Shelf report, that contains findings on Criteo's Sponsored Products CPG (Consumer Packaged Goods). Criteo found out that free return shipping and discounts available are the main factors to influence online purchases.

Marketing News

Lisa Utzschneider is the new CEO of Integral Ad Science

Lisa Utzschneider will join Integral Ad Science (IAS) as CEO and member of its board of directors, effective January 7, 2019, the company announced today. Current CEO Scott Knoll will move into an advisory role. Lisa Utzschneider has over 20 years of experience and most recently served as Chief Revenue

Audio

Triton integrates ad management Operative on Tap ad server

Triton this week announced the integration of the Operative.One® Ad Management Platform from Operative, with Tap Advertising Server. Triton says this will optimize and streamline the order management process for audio publishers. Publishers using Tap ad server can now manage their advertising orders more efficiently and with enhanced omnichannel

Marketing News

New Notebook 9 Pen has a reduced latency up to 2x from the previous model

Samsung Electronics today announced the launch of the new Notebook 9 Pen, a premium 2-in-1 PC with a built-in S Pen. The upgraded Notebook 9 Pen will be available in Korea from December 14 and will expand to USA, China, Brazil, and Hong Kong starting in early 2019. Notebook 9

Marketing News

Google+ APIs to be shut down in the next 90 days and Google+ sunset in April 2019

Google this week announced the Google+ APIs will be shut down in the next 90 days, following the discover of bugs and data breaches that affect up to 500k users. David Thacker, VP, Product Management, G Suite at Google, annouced the decision to accelerate sunsetting consumer Google+, bringing it forward