Marketing News

Google this month announced that Unruly and Waze are now directly integrated in DV360. Unruly was already integrated via Bidswitch as sub-exchange, but since last month was integrated directly as main exchange. Advertisers can activate Unruly, and Waze, on partner settings. Since last month, users with read & write access

Teads this week announced the acquisition of Buzzeff, an online advertising specialist in the MENA region. Teads says this is one of the first such acquisitions to take place in the advertising technology industry in recent years, specifically in this region, signifying the importance of the MENA region in this

Spotify yesterday announced that it has entered into definitive agreements to acquire Gimlet and Anchor. The terms of the transactions were not disclosed. With these 2 acquisitions, Spotify says is positioned to become both the premier producer of podcasts and the leading platform for podcast creators. Gimlet will bring to

Switch Media this week announced the acquisition of Mediasmiths, a Swedish based media systems integration consultancy, as part of its growth plans for the European market. With this acquisition, Switch Media is now active in Australia, New Zealand, India, United States, Africa, Europe, and Asia. Switch Media says the merger

Google yesterday announced that is releasing Maximize Conversions bidding for TrueView for Action (TfA) worldwide, starting this month. According to Google, Maximize Conversions bidding uses Google’s machine learning to help advertisers to get as much conversion volume as possible, within the campaign’s budget. Nicky Rettke, Director of Product

Google yesterday announced that is experimenting to sell YouTube Masthead on a CPM basis instead of a CPD (cost-per-day) basis. YouTube Masthead is the high impact format on YouTube homepage. Historically, has been reserved by one advertiser per country on a cost-per-day (CPD) basis, and was sold via IO. YouTube

Telaria this week announced the promotion of Rama Roberts to the position of Chief Technology Officer. Roberts will lead the company’s global engineering organization and is responsible for further developing Telaria's built-for-OTT Video Management Platform (VMP). Rama Roberts joined Telaria in 2013 and previously held the role

FreeWheel last week announced it has completed the first stage of a technology unification initiative with NBCUniversal (NBCU). NBCU is using FreeWheel’s dynamic ad decisioning technology to optimize linear TV schedules in tight coordination with their linear trafficking system. FreeWheel says bringing digital capabilities to linear TV inventory has