Marketing News

CallTrackingMetrics today announced that is now integrated with Microsoft Dynamics 365. The new CRM integration is available on the CallTrackingMetrics' Contact Center plan and allows advertisers to: * Sync their contacts in CallTrackingMetrics with contacts from the Microsoft Dynamics 365 account, and send information between both platforms to build the

BridTV this week expanded the integration with Prebid. BridTV is now allowing publishers to handle all video header bidding within the BridTV platform itself, which means that no coding is required. Brid player now has built-in support for video header bidding and if it senses video header bidding on the

Tomorrow, 5 February, at 9 pm ET there will be many live transmissions of President Trump's State of the Union address. YouTube today announced that will live stream the President’s State of the Union address. Donald Trump will be tomorrow in the United States Capitol, chamber of

Taptica today announced the acquisition of RhythmOne for 176M USD in an all-stock deal, pending shareholder approval. Ofer Druker, who has led Tremor Video DSP as executive chairman, will be appointed CEO of the enlarged group. “We’re excited to announce the acquisition of RhythmOne, which will allow us to

Google this week announced that Google Analytics audiences will become available this month on Salesforce Marketing Cloud. The audience push from Analytics into Salesforce enables advertisers to deliver communications on these audiences via email, phone, push notifications and SMS. Google Analytics has 250 site engagement dimensions and metrics, and those

What is DNS? DNS means Domain Name System and is a decentralized naming system for computers, services, or other resources connected to the Internet or a private network. DNS translates domain names to the numerical IP addresses needed for locating and identifying computer devices. DNS exists since 1985 and is

Outbrain this week announced changes to its leadership team based in the UK office. Stephanie Himoff was promoted as Vice President of Global Publishers, James Milne was promoted as Managing Director of Northern Europe, Faye Liddle-Moore was promoted as Commercial Director for Northern Europe, and Richard Chambers, now with an

Pubmatic last month promoted John Sabella as its new Chief Technology Officer (CTO). Sabella has been with PubMatic since 2017 as Vice President Of Engineering. Sabella previously worked as CTO at Vungle, where he was responsible for technology vision and development. While at Vungle, Sabella created and executed a vision