Marketing News

Adjust launches 2nd version of Global Benchmarks for app advertising

Adjust yesterday launched the second version of Adjust's Global Benchmarks, a tool where advertisers can see Adjust aggregated data of over 7,000 apps. Adjust's Global Benchmarks 2.0 new metrics included on the new version are Click Through Rate (CTR), Conversion Rate from Click to

Marketing News

Google Ad Manager now supports AMP Story ads

AMP Project today announced the launch of AMP Story ads in Google Ad Manager. AMP Story ads enable publishers to monetize AMP Stories, a full-screen tappable experience that immerses readers in the mobile content. Story Ads are fullscreen ad placements that appear in AMP stories. Ad placement & insertion are

Marketing News

Adobe Sign integrated as Dropbox Extension by end of the year

Last week, Adobe and Dropbox announced a new partnership to integrate Adobe Sign into the new Dropbox Extensions. Lisa Croft, Group Product Marketing Manager at Adobe, said Send for Signature for Adobe Sign in Dropbox Extensions is expected to be available by end of year. With Adobe Sign as Dropbox

Marketing News

Digital ad spend in Europe will grow by 10% this year

IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2018 Study revealing that digital advertising grew by 10% to €25.7bn in the first half of this year. The Study reveals that mobile ad spend crossed the €10bn mark and is approaching a 50% share

Marketing News

System1 launches new ad ratings in the US and UK

System1 today launched its new System1 Ad Ratings service for brands and advertisers as a way for brands to understand the potential of their campaigns to drive long-term growth. The service is launching with two years of data covering over 27,000 TV ads from the USA and UK. System1

Marketing News

AMC Networks testing Comscore Campaign Ratings (CCR)

Comscore today announced that AMC Networks is the newest beta partner for Comscore Campaign Ratings (CCR). CCR is Comscore's cross-platform video advertising measurement solution. Access to CCR will enable AMC Networks to have an unduplicated view of video campaigns across linear TV, OTT, desktop, and mobile. "In

Marketing News

Samsung and Telefonica testing 5G connections in Germany

Samsung and Telefonica are testing 5G in Hamburg, Germany. Telefónica Deutschland and Samsung Electronics have agreed to run 20 Fixed Wireless Access (FWA) trials. Samsung says up to 20 households in Hamburg will test the Gigabit technology in Germany from November over a period of three months. Samsung will support

Marketing News

FaceTime with up to 32 people simultaneously with Group FaceTime

Since Tuesday, October 30, Group FaceTime and more than 70 new emoji are available in the iPhone and the iPad. Within iOS 12.1 users can use Group FaceTime, enabling users to chat from 2 to 32 people. How to create a Group FaceTime To add another person, join an

Marketing News

Spain: digital ad spend grew 9% in 2017

The digital ad spend in Spain grew 9% last year, according to a PWC/IAB Spain study. Last year, agencies and advertisers spent 1708 million euros in digital advertising, making Spain the 9th biggest advertising market in Europe for digital advertising. By population, Spain should be the 6th European market

Marketing News

New workflow on Google Ads provides recommendations

Google introduced this week a new workflow in Google Ads that is mandatory to all advertisers when they create campaigns. The advertisers need to inform Google if the campaign goal is for sales, leads, website traffic, product and brand consideration, brand awareness and reach, app promotion or if it will

Marketing News

FORTUNE brand sold for $150 Million to Chatchaval Jiaravanon

Meredith this week announced an agreement to sell the FORTUNE media brand for $150 million cash to Fortune Media Group Holdings Limited, wholly owned by Chatchaval Jiaravanon. The transaction is subject to regulatory approval and is expected to close in 2018. Jiaravanon will own FORTUNE as a personal private investment

Marketing News

Bing Ads introduces Performance Targets, an AI-powered reporting

Bing this week introduced a new AI-powered feature for reporting on performance. The Performance Targets feature enable advertisers to set targets on groups of the campaigns and track their performance on the metrics advertisers select. With the new reporting, advertisers can promptly know how they are progressing towards the specific

Marketing News

Mimo Monitors joins DPAA

DPAA announced this week that Mimo Monitors has joined the association. Mimo Monitors, established in 2008, is an expert in small touchscreen monitors, displays and tablets. Designed with a solutions-first and customer-oriented approach, they specialize in small footprint, high value displays that provide digital signage, conference rooms, kiosks, point of

Marketing News

Michael Martin joins OpenX as VP of Global DSP Partnerships

OpenX this week announced the appointment of Michael Martin as VP of Global DSP Partnerships. Michael is joining OpenX after more than 10 years at Google where he most recently served as head of sales, media & platforms for DoubleClick and previously held leadership roles for DBM, AdX and other

Marketing News

LinkedIn launches campaign objectives on Campaign Manager

LinkedIn this week announced the beta release of Objective-Based Advertising in Campaign Manager. LinkedIn says this is a complete overhaul of Campaign Manager. The newly designed campaign creation experience will lay the groundwork for objective-based optimization and pricing to come mid-2019, and will be available to all customers starting November

Marketing News

6 second video ads struggle to develop a narrative

Teads this week revealed conclusions of a study that found that 6 second ads often struggle to develop a narrative in a short amount of time, which is a key factor in building an emotional connection. This conclusion was based on a study of Realeyes, that analysed 166 six-second creatives.

Marketing News

Vimeo integrated on Linkedin company pages

LinkedIn integrated Vimeo within LinkedIn, to display videos from Vimeo directly on the company pages. Peter Roybal, Product Manager at LinkedIn said this is "the first end-to-end video integration with a video platform, as part of its commitment to investing in video as a highly engaging content format."

Marketing News

Google Ads add-on in Google Sheets just got more report types

Google today introduced new report types on the Google Ads add-on for Google Sheets, an add-on launched this year, in July. Abhishek Kumar, Product Manager, Google Ads at Google, said that data will be now updated automatically. A new option was added that to schedule when the sheets will be

Marketing News

Google rolls out search ad position metrics

Google is rolling out four new metrics over the next several weeks that provide insights on where the ads are appearing on the search results page. Julien Jacquet, Product Manager at Google Ads, explained yesterday that the average position in Google Ads shows only the position in relation with the

Marketing News

Comscore integrates Snap data into the measurement solutions

Comscore yesterday announced a new partnership with Snap to integrate Snapchat Discover traffic into Comscore's digital audience measurement solutions. Comscore says the inclusion of incremental Snapchat traffic represents another step forward in ensuring that Comscore provides the most comprehensive coverage of audience traffic on both owned-and-operated and distributed

Marketing News

voodooh joins DPAA

DPAA announced today that UK-based voodooh has joined the association. voodooh is a 100% independent DOOH company producing campaigns, specialist project delivery and consulting services for media owners and brands. According to DPAA, membership in the DPAA community brings multiple benefits, including admission to quarterly "mini summit" meetings

Audio

Adobe Advertising Cloud partners with A Million Ads

Adobe Advertising Cloud, part of Adobe Experience Cloud, is partnering with A Million Ads, a company specialized in data-driven audio marketing. Adobe Advertising Cloud and A Million Ads are partnering to expand the ways advertisers target and capture the attention of key audiences with personalized, data-driven audio ads. "Audio

Marketing News

Adobe recommendations on Google’s exact match change

Adobe announced last month on Adobe Advertising Cloud Search, recommendations about Google’s exact match change. Since September, Google is calling the exact match “close variants." Adobe is recommending advertisers to closely monitor search query reports to exact match keywords. Now that exact match keywords can map to variations

Marketing News

Baidu will launch autonomous driving taxis in China

Baidu is set to launch a fleet of autonomous driving taxis next year for pilot operations in Changsha, the capital city of Hunan province in the south-central part of China, Baidu announced last week. The fleet of over 100 vehicles will be China’s first group of autonomous driving taxis

Marketing News

All add-ons and web apps now available only in the G Suite Marketplace

Since this week, Google is making possible G Suite users to access all extensions in one place by bringing add-ons and web apps from the Chrome Web Store into the G Suite Marketplace. G Suite Marketplace is the app store for G Suite. Google says that going forward, new G