Marketing News

The Trustworthy Accountability Group (TAG) this week released the first analysis of the effectiveness of ongoing industry anti-fraud efforts in Europe. The study, conducted by The 614 Group, found the use of TAG Certified distribution channels for digital advertising reduced the level of fraud by more than 94 percent from

DoubleVerify this week announced a partnership with MoPub, where DoubleVerify will provide fraud detection and reporting for mobile app campaigns across MoPub’s exchange. The fraud detection enables MoPub to refine the quality of its mobile ad inventory. “DV’s partnership with MoPub reflects our commitment to provide consistent, comprehensive

Samsung Electronics and KDDI completed this month a 5G test with real time transmission of 4K ultra-high-definition (UHD) surveillance video on a train platform. The demonstration was conducted from November 21 to December 21, 2018 at the Haneda Airport International Terminal in Ota, Tokyo. “There was a specific need with

OpenX yesterday announced it has achieved Platinum Status for its commitment to quality from the Trustworthy Accountability Group (TAG), designating compliance with all four of the available TAG seals: Certified Against Fraud, Certified Against Piracy, Certified Against Malware, and Certified Against TAG's Inventory Quality Guidelines. OpenX says that

Quora yesterday launched Question Retargeting, a new feature of Quora Ads that enables advertisers to retarget users who have signaled interest in their product or services on Quora, based on questions users have read. Question Retargeting allows advertisers to target ads towards users who visited specific question page(s) in

Nielsen yesterday announced the launch of its cross-platform campaign measurement of advertising inventory, delivering clients insights into de-duplicated audiences viewing ads across smartphones, tablets, computers, and television. Through this enhancement to include mobile and over-the-top (OTT) audiences, Nielsen says it will provide media buyers and sellers with comprehensive, independent measurement

Innovid yesterday announced it has secured $30 million in pre-IPO funding from Goldman Sachs’ Private Capital Investing group. Innovid says it will use the additional capital to further its innovation and leadership in the connected TV (CTV) advertising technology market, as well as to expand its global footprint. “Innovid continues

Mastercard yesterday announced that it is dropping its name from its brand mark in select contexts. The interlocking red and yellow circles, referred to as the Mastercard Symbol, will now stand on its own across cards using the red and yellow brand mark, acceptance marks at retail locations both in