Marketing News

GÜR and TAG collaborating to tackle criminal activity in the Turkish digital advertising market

GÜR - the Turkish platform for Trustworthy Digital Advertising founded by the Advertising Agencies Association, the Advertisers Association and IAB Turkey announced a collaboration with TAG to tackle criminal activity in the Turkish digital advertising market. At the launch meeting in Istanbul, Turkey, on Wednesday 26 September, Ahmet Pura, Chairman

Marketing News

Flashtalking and Adobe announce deeper integration

Adobe Advertising Cloud announced a broad partnership with Flashtalking last month. The platforms will enable advertisers to analyze data on their own terms at a granular level, Adobe announced. According to Adobe, the partnership emerges in the wake of more restrictive data practices in the industry, offering an alternative to

Marketing News

Ansira acquires Defakto, an Adobe Solution Partner

Ansira Partners this month announced its acquisition of Defakto, a marketing technology agency that specializes in creating connected customer experiences that leverage the Adobe Experience Cloud. As an Adobe Solution Partner with over 200,000 hours of Adobe Experience Manager (AEM) expertise, Defakto has created a methodology that integrates Adobe-certified

Marketing News

Teads signs exclusive partnership with The Economist for Outstream and Display

Teads this month announced an exclusive global partnership with The Economist Group to deliver both outstream video and viewable display across all its media brands. According to Teads, The Economist is one of the most widely recognized and well-read current affairs publications in the world, reaching a unique audience of

Marketing News

SpotX integrates Tru Optik segments and audience verification on OTT and CTV

Tru Optik and SpotX yesterday announced the capability for publishers to pre-segment and validate audience-based inventory at scale to create targeted OTT and CTV campaigns. Powered by Tru Optik's OTT Data Marketplace, publishers using SpotX's Audience Management Engine will be able to pre-segment and validate audiences

Marketing News

Third-party tech support services restricted on Google Ads

Google end of August announced the restriction of ads to third-party technical support providers on Google Ads. The restriction is being applied globally after Google saw "a rise in misleading ad experiences stemming from third-party technical support providers." "For many years, we’ve consulted and worked with

Marketing News

OpenX joins IAB UK Board

OpenX last week announced that is taking a Board seat with IAB UK, the UK trade association for digital advertising. OpenX’s vice president of European partner services, Gavin Stirrat, will be representing the company on the IAB UK Board, joining over 20 other industry leaders including representatives from Google,

Marketing News

Tremor Video DSP appoints Tal Mor as CTO

Tremor Video DSP last week announced the appointment of Tal Mor as the company’s new chief technology officer (CTO). Tremor says Mor’s addition reinforces the company’s commitment to providing its advertising clients with innovative technology and solutions to bolster their video initiatives, ensure the highest level of

Marketing News

FreeWheel and Innovid integrate Nielsen Digital Ad Ratings

Nielsen last week announced that FreeWheel and Innovid will integrate the measurement solution of Nielsen Digital Ad Ratings to provide persons-level, deduplicated duration weighted audience measurement of digital campaigns. Nielsen's Qualified Ad Audience solution offers the ability to evaluate campaign performance in reaching audiences based on the industry

Marketing News

SpotX names Kevin Hunt Senior Vice President, Global Marketing

SpotX this week announced that Kevin Hunt has been appointed senior vice president, global marketing to lead the company's marketing strategy around the globe. Kevin Hunt has been with SpotX for seven years in the company's product department where he most recently served as senior director

Audio

SpotPlan will have attribution and insights based on Foursquare data

iHeartMedia, Jelli, and Foursquare last week announced the future launch of a new attribution product for broadcast radio that will offer marketers a combination of iHeartMedia’s reach and Jelli’s programmatic buying capabilities, with the attribution and insights tools from location technology company Foursquare. "By leveraging Jelli'

Marketing News

SnapChat launches advanced pixel targeting, collection ads, and product feed/catalogs

SnapChat this week launched 3 new features to enable retail advertisers to scale their campaigns and spend more on shopping ads. SnapChat says users using SnapChat bought 20% more gifts than the average non-Snapchatter on last year Black Friday weekend. Here the 3 new features available on SnapChat for retail

Marketing News

Cloudflare starts doing domain registration without fees and markups

Cloudflare this week launched a Registrar. Cloudflare Registrar "will never charge users more than what they pay to the registry for your domain. No markup and no surprise fees," says Cloudflare. According to Cloudflare, users don't know the price they pay to a registry, for the

DOOH

LiveDOOH joins DPAA

DPAA announced today that LiveDOOH has joined the association. Based in Germany, LiveDOOH provides an “automation platform” for use by media owners, retailers, and media agencies. The team behind LiveDOOH’s programmatic platform is composed of specialists in the fields of advertising, software development, algorithms, and data analysis. "LiveDOOH

Marketing News

Data Studio went out of beta

Data Studio, Google’s data visualization, and reporting product is out of beta and now generally available since 20th September. Data Studio, part of Google Marketing Platform and closely integrated with Google Cloud, allows users to easily access data from Google Analytics, Google Ads, Display & Video 360, Search Ads

Marketing News

TapClicks scores $10 million investment from Boathouse Capital

TapClicks today announced a $10 million investment from Boathouse Capital. TapClicks' solution enables users to analyze data.

Marketing News

Xaxis launches new six-second ad format running on Twitter, Snap, Spotify, and Global

Six-second video ad format, the new Short-Form Video product is the first of its kind to offer a solution outside of YouTube and Facebook, opening up programmatic opportunities across Twitter, Snap, Spotify, and Global.

Marketing News

HubSpot opens office in Paris in 2019

HubSpot announced today that it has chosen Paris, France as the location of its next global office, signifying the company’s continued investment in the French market.

Marketing News

Integral Ad Science (IAS) is now able to measure campaigns on Snapchat

Integral Ad Science (IAS) and Snapchat now offer advertisers viewability and ad fraud measurement solutions to employ across their Snapchat in-app video buys, IAS announced this week. According to IAS, measurement was successfully tested for 6 months. IAS had over 50 brands participating in the beta where they measure Snapchat

Marketing News

Taboola advertisers have now access to Unbounce at no additional cost

Taboola this week announced a partnership with Unbounce, the landing page and conversion platform for marketers and agencies. Taboola clients will have access to the Unbounce Landing Page Analyzer, and with that advertisers can have insights to improve the landing pages, convert more traffic, and optimize the campaigns. The Unbounce

Marketing News

Amazon announces price reductions in AWS data transfers in Japan and Australia

AWS customers who make use of Asia Pacific (Tokyo) and Asia Pacific (Sydney) Regions will pay less for data transfers in from Amazon Elastic Compute Cloud (EC2), Amazon Simple Storage Service (S3), and Amazon CloudFront. The new prices are already in place, since September 1, 2018. New prices for data

Marketing News

Majority of digital video ad views (57%) in the U.S. are already delivered on the TV screen

The majority of digital video ad views (57%) in the U.S. were delivered on the TV screen, in Q2 2018. In Europe, the share was 30%.

Marketing News

Google updates the Chrome extension for AdWords & Google Ads API Web Navi

The extension shows AdWords API and Google Ads API services, and reference pages relevant to the new Google Ads experience web page you’re browsing.

Marketing News

OpenX brings programmatic video to Japan and APAC Market

OpenX this week announced the launch of the company’s video marketplace in Japan and APAC.

Marketing News

Comcast wins the auction to acquire Sky

Comcast won today the auction to buy the European Sky. Comcast Corp. outbid 21st Century Fox Inc in an auction to acquire Sky.