Marketing News

Google last Friday announced that is adding cross-device activity to all attribution reports in Google Ads. Previously, only the Devices, Assisting Devices, and Device Paths attribution reports included cross-device activity. Mauricio Barrera, Product Manager, Google Ads, wrote that starting on "May 1st, all attribution reports will include cross-device activity

Spotify this week announced that it has entered into a definitive agreement to acquire Parcast, a storytelling-driven podcast studio. Parcast will bring to Spotify its curated library of produced shows and its audiences. The transaction is expected to close in the second quarter of 2019 and subject to customary closing

Drawbridge has integrated The Trade Desk’s unified ID solution as a destination within its Identity Platform, The Trade Desk announced this week. The Trade Desk's main argument to promote the adoption of the free unified ID solution is that it enables all parties across the supply chain

Starlite Digital this month joined DPAA, the global organization for everything digital out-of-home. DPAA says Starlite Digital has begun rolling out what will be a national network of intelligent digital video screens strategically located at high traffic outdoor shopping centers, anchored with supermarkets, big box retailers and drug stores. Starlite

AMF Media Group (AMF) this week announced that NichePlus Digital will join AMF effective April 1, 2019. NichePlus Digital is a digital agency that has been specializing in programmatic, SEM and customized digital campaign strategy for more than seven years. In addition to AMF’s existing offices throughout California, the

Websites that only allow visitors to access their site if they agree to the placing of so-called 'tracking cookies' or other similar means of tracking and recording behaviour are not complying with the GDPR, stated this week the Autoriteit Persoonsgegevens (AP), the Netherlands' privacy watchdog. AP released

WordAds this week announced that is releasing an additional enhancement to the Gutenberg editor, in WordPress, called WordAds Blocks. WordAds Blocks enables content creators to introduce ad placements inside the content. Content creators will be able to decide where and how many ads they want to display on a given

Tremor Video DSP this month announced that has expanded the connected TV (CTV) capabilities featuring data partnerships. Tremor Video DSP says it has an exclusive partnership with Alphonso, enabling brands to reach more than 34 million viewing households on any device or platform on a one-to-one level. According to Tremor