Marketing News

F8 2019 registrations are now open

Facebook last week has opened F8 2019 registrations. F8 is annual developer conference, being held April 30 and May 1, 2019, in San Jose, California. This year Facebook is inviting developers, creators, entrepreneurs, and innovators. F8 2019 will have Mark and other Facebook leaders speaking about the latest technology, technical

Marketing News

Taboola buys Start from Celltick

Taboola today announced that is acquiring the Start division of Celltick, working on mobile discovery and engagement. Start division includes the Start and Start Magazine product lines. Following the completion of the acquisition, Taboola says the Start team and technology will integrate into the Taboola News division to bring personalized

Audio

Triton partners with MEDIALAAN, a Belgian media company

Triton Digital last week announced a partnership with MEDIALAAN – de Persgroep Publishing, in Belgium. MEDIALAAN selected Triton Digital to deliver, monetize, and measure its streaming audio content. Triton says that MEDIALAAN will utilize Triton’s audio streaming network to deliver audio content from their multiple broadcast stations online, and the

Connected TV

Altice launches a cross-screen OTT solution in the US

a4, a division of Altice USA, last week announced the launch of a cross-screen OTT solution. a4 says the solution enables advertisers to reach targeted audiences in streaming environments and through connected TVs (CTV). The product is powered by authenticated household data. According to a4, the cross-screen OTT solution helps

Marketing News

French game app Helix Jump reaches the top 3 of the most downloaded apps in Germany

The game app Helix Jump, from the French publisher Voodoo, was listed this week in the second position as the app with most new downloads in Germany during the last year. Sensor Tower estimates that the app had close to nine million downloads in 2018. Whatsapp was the most downloaded

Marketing News

Lime bikes and scooters now available on Google Maps worldwide

Starting this week, Lime scooters, pedal bikes, and e-bikes are available on the transit tab of Google Maps in over 80 new cities around the world, Google yesterday announced. Lime bikes and scooters started to be introduced on Google Maps, last December, only in the US. Now is available worldwide.

Marketing News

Viewable: New bid strategy on DV360 target viewable video impressions

Google this month introduced a new bid strategy on DV360 that enables advertisers to target viewable video impressions. The bidding strategy is named Viewable and maximizes video impressions that were viable. Google says that with Viewable bid strategy, DV360 sets bids according to the likeliness that an impression will be

Marketing News

Google changes the bidding on Bumper Ads from maximum CPM to Target CPM

Google this week announced that starting this month, new TrueView line items for bumper ads in DV360 will use a target CPM (cost-per-thousand impressions) bidding strategy. Until now the bid strategy available was maximum CPM. Google says Target CPM bidding enables advertisers to set how much on average they are

Marketing News

Non-skippable YouTube video ads now available on DV360

Google this week has expanded the access to non-skippable YouTube video ads launching to Display & Video 360. Non-skippable YouTube video ads were launched in Google Ads last month. A non-skippable YouTube video ad must be 15 seconds or less, and viewers don’t have the option to skip the

Audio

iHeartMedia buys Radiojar, a Greek-based online audio tech company

iHeartMedia this week announced it is acquiring Radiojar, a Greek-based online audio technology company. Radiojar was launched in 2013 and offers cloud-first solutions for audio. Clients include media groups, web-only radio stations, music providers, in-store music solutions and service providers around audio. iHeartMedia will leverage Radiojar’s tools to combine

Audio

Spotify has now more than 200 million users worldwide and is available in India

Spotify has now more than 200 million users worldwide, and half of them (96 million) are subscribers, Spotify announced last week. This means half use the users use Spotify with advertising. Spotify last week expanded Spotify into India, after expanding to MENA and Southeast Asia. Spotify is now available in

Marketing News

Google changes name of “Universal App campaigns” to “App" in Google Ads

Google this week announced the change of name of “Universal App campaigns” to “App" in Google Ads. David Mitby, Director of Product Mobile App Advertising, at Google, says this will simplify the names and "will not affect campaign features or functionality, and there’s no action required for

Connected TV

Krush Media chooses Pixalate for detection and filtration of IVT

Krush Media this week announced a partnership with Pixalate to deliver invalid traffic (IVT) detection and filtration solutions across its display, mobile, video, and OTT/CTV channels. According to Pixalate, Krush Media specializes in connecting advertisers with its fully-managed, cross-screen publisher platform and has chosen Pixalate as its partner to

Marketing News

RTB House launches a Creatives Lab unit

RTB House this week announced that is launching a Creatives Lab unit. The unit will develop performing dynamic banners for both display and video. RTB House says is constantly working on improvements to its core technology based on deep learning as well as other aspects of the RTB ecosystem, such

Marketing News

ICANN calls for full deployment of DNSSEC

ICANN this week called for full deployment of the Domain Name System Security Extensions (DNSSEC) across all unsecured domain names. The Internet Corporation for Assigned Names and Numbers (ICANN) believes that there is an ongoing and significant risk to key parts of the Domain Name System (DNS) infrastructure. On 15

Audio

13% of internet users had access to a smart speaker, shows IHS Markit data

More than 13 percent of internet users surveyed across Australia, Brazil, Canada, Germany, India, Japan, the United Kingdom, and the United States had access to a smart speaker in their households in November 2018. According to IHS Markit data, smart speaker penetration go from ranges of 6 percent in Japan

Marketing News

Dentsu acquires BJL, a creative agency in the UK

Dentsu this week announced the acquisition of BJL Group Limited, a creative agency in the UK, headquartered in Manchester. BJL was founded in 1987, and according to Dentsu it has grown to become one of the largest and most awarded creative agencies operating in the UK's northern area,

Marketing News

Outbrain launches Amplify in Belgium, Poland, Switzerland, Latvia, Portugal, Vietnam, and South Africa

Outbrain this week announced that is expanding Amplify to Belgium, Poland, Switzerland, Latvia, Portugal, Vietnam, and South Africa. Amplify is the Outbrain platform for advertisers. According to Outbrain, native ads get 5.7X more page views than social media, 50% lower CPAs than display ads, and 42% lower bounce rates

Connected TV

LiveRamp expands capabilities of IdentityLink to include Connected TVs

LiveRamp last week announced it is expanding the capabilities of its IdentityLink platform to include Connected TVs. LiveRamp says that by linking Connected TV (CTV) identifiers to the LiveRamp omnichannel identity graph, both marketers and advanced TV ecosystem partners can now simplify campaign planning, targeting and measurement. According to LiveRamp,

Connected TV

FreeWheel starts using Nielsen DMP

Nielsen and FreeWheel have expanded their relationship to include the Nielsen Data Management Platform. By using Nielsen DMP, Freewheel can now analyze, build and target advanced audiences across Connected TV (“CTV”), Over-the-Top (“OTT”) and digital video. According to FreeWheel, Nielsen DMP provides FreeWheel with Nielsen media and purchase data segments,

Marketing News

Scout24 welcomes takeover offer from Hellman & Friedman and Blackstone, valuation on 5.7 billion euros

Scout24 this week welcomed the takeover offer from Hellman & Friedman and Blackstone. The voluntary public takeover offer has a price of 46 euros per share, in cash. Scout24 is a leading operator of digital marketplaces specializing in real estate and automotive sectors in Germany and other European countries. Scout24

Marketing News

GoDaddy hires Fara Howard as CMO

GoDaddy this week announced it has hired Fara Howard as Chief Marketing Officer. Howard will lead all aspects of GoDaddy's marketing strategy and execution, including brand and performance marketing, community engagement, and customer lifecycle management. GoDaddy says Fara Howard has unique experience building community-based engagement and leveraging those

Marketing News

Taboola expands partnership with Business Insider

Taboola this week announced an exclusive two-year partnership with Business Insider. Business Insider will integrate Taboola Feed on desktop and on mobile web. Taboola says the deal builds on an existing partnership between Taboola and Business Insider, which have been working together for five years. Under the partnership, Business Insider,

Marketing News

Vodafone and public German TV WDR testing 5G in Düsseldorf, Aldenhoven, and Cologne

WDR and Vodafone are testing how TV and media library content can be technically distributed using the new 5G transmission technology, Vodafone announced this week. In the joint project, WDR transmits its content via a 5G test system, which Vodafone will activate directly at a TV production facility for the

Marketing News

TVSquared partners with TiVo for deterministic TV attribution

TVSquared this week partnered with TiVo to incorporate deterministic attribution into ADvantage Analytics Platform. TiVo’s deterministic TV viewership segments are now integrated in ADvantage, allowing TVSquared customers to tie TV-driven response and conversions to the household level. TVSquared ADvantage measures the immediate and longer-term impact of TV spots, quantifying