Marketing News

Tamedia this week announced the expansion of its fintech portfolio by investing in Monito, a startup that operates a comparison website for international money transfer services. Tamedia says cross-border and cross-currency money transfers incur high fees, often hidden to an untrained eye. Monito helps individuals and businesses find, compare and

DPAA announced today that omniX labs, a machine learning-based image recognition platform that helps target consumers, has joined its membership ranks.. DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. “DPAA has done tremendous work

Sizmek yesterday announced that the company has received accreditation from the Media Rating Council (MRC) for the Sizmek Advertising Suite (SAS). The accreditation covers impressions across display, video, mobile web and mobile in-app, for viewability across display, plus unique desktop. "We are very excited about accreditation for the Sizmek

Merkle today launched an automated bidding solution for Amazon Sponsored Brand Ads. Merkle uses its API integration with Amazon in order to calculate and apply bids. “We’re excited to launch one of the first-to-market automated bidding capabilities for Sponsored Brands across all Amazon advertisers and tech providers. Before this

DoubleVerify today announced its expanded integration with Facebook – providing advertisers with third-party measurement of viewability and fraud/SIVT across Facebook Stories video ad inventory. DoubleVerify says this partnership with Facebook is timely, as Stories continues to gain prominence within the Facebook ecosystem. More than 300 million people use Facebook Stories

IAB Tech Lab yesterday launched the Podcast Measurement Compliance Program. NPR and Rawvoice/Blubrry were the first to earn the seals of compliance. IAB Tech Lab says the Compliance Program for Podcast Measurement certifies that companies are adhering to the IAB Podcast Measurement Technical Guidelines, released in December 2017. These

NeverBounce today announced it has surpassed 100,000 users worldwide. This happens after 50 new integrations and the introduction of a new subscription model. "It's incredible to see how much NeverBounce has grown in 2018. This time last year, we were celebrating 50,000 users. In the

Alphonso today launched Alphonso Local, a suite of TV audience extension and ad analytics software and services for local broadcasters and station groups. Alphonso Local consists of 3 core offerings: local TV-to-digital retargeting, so brands can amplify and optimize their TV spend across the web and mobile devices; local TV