Marketing News

YouTube invited users to vote on the Ad of the Year for 2018. See here the winners by category: #TheYouTubeAd That Frees Your Inner Gamer #TheYouTubeAd That Deserves Best Picture #TheYouTubeAd That Makes Me 🤣 #TheYouTubeAd That Taught Me #TheYouTubeAd That Turns an Ad into Action #TheYouTubeAd That Has Six Appeal

A Google worker hit the wrong button on DV360 last Tuesday, during a training, and a blank yellow rectangle ad was active for a period of 45 minutes across multiple publishers worldwide. Google confirmed to FT that will pay the publishers where the ad had impressions.    Google didn't

The new version of Wordpress is being launched today, Matt Mullenweg, Founder & CEO at Automattic announced yesterday. Matt Mullenweg wrote that "based on the stability, testing, and reports on the release candidates for WordPress 5.0 so far, Automattic is now targeting Thursday, December 6th for public release

S4 Capital has reached an agreement to merge with MightyHive for an enterprise value of US$150 million. S4 Capital is led by Martin Sorrell, ex-WPP CEO. According to S4 Capital, MightyHive has a strong growth record, with revenue increasing from 2015 to the year ended 31 December 2017 at

Comscore yesterday announced the launch in Canada of Plan Metrix Multi-Platform Powered by Vividata. This solution combines internet users' online behavior with their offline attitudes and interests, allowing marketers to generate multi-platform media plans, and identify advanced audience segments. Plan Metrix Multi-Platform Powered by Vividata taps into Comscore'

Mediavine, a full-service ad management company, this week launched a new setting to optimize ads for mobile page loads. The feature was created in response to increased goals set by Google PageSpeed Insights and its latest Lighthouse update. Mediavine is a full-service ad management company that builds sustainable businesses for

Voxnest has partnered with Deezer to increase the global music streaming platform's catalogue of international podcast content. Users in Colombia and Brazil will now be able to enjoy podcasts on a wide range of popular and niche topics, which will support Deezer's ongoing growth in Latin

A new version of Google Web Designer is now available. Version 5 of Google Web Designer enables advertisers to push creatives & creative updates directly into Display & Video 360. AMP creatives are also now available for creation. Advertisers and designers can build lightweight, mobile-optimized AMPHTML ads for DV360. Besides,