Marketing News

A collection of 615 posts

Marketing News

Switch Media expands to Europe with the acquisition of Mediasmiths

Switch Media this week announced the acquisition of Mediasmiths, a Swedish based media systems integration consultancy, as part of its growth plans for the European market. With this acquisition, Switch Media is now active in Australia, New Zealand, India, United States, Africa, Europe, and Asia. Switch Media says the merger

Marketing News

Google releases Maximize Conversions bidding for TrueView for Action worldwide

Google yesterday announced that is releasing Maximize Conversions bidding for TrueView for Action (TfA) worldwide, starting this month. According to Google, Maximize Conversions bidding uses Google’s machine learning to help advertisers to get as much conversion volume as possible, within the campaign’s budget. Nicky Rettke, Director of Product

Marketing News

Google now selling YouTube Masthead on CPM basis instead of cost-per-day

Google yesterday announced that is experimenting to sell YouTube Masthead on a CPM basis instead of a CPD (cost-per-day) basis. YouTube Masthead is the high impact format on YouTube homepage. Historically, has been reserved by one advertiser per country on a cost-per-day (CPD) basis, and was sold via IO. YouTube

Marketing News

Telaria promotes Rama Roberts as CTO

Telaria this week announced the promotion of Rama Roberts to the position of Chief Technology Officer. Roberts will lead the company’s global engineering organization and is responsible for further developing Telaria's built-for-OTT Video Management Platform (VMP). Rama Roberts joined Telaria in 2013 and previously held the role

Marketing News

FreeWheel and NBCUniversal connect linear TV and digital video ad delivery systems

FreeWheel last week announced it has completed the first stage of a technology unification initiative with NBCUniversal (NBCU). NBCU is using FreeWheel’s dynamic ad decisioning technology to optimize linear TV schedules in tight coordination with their linear trafficking system. FreeWheel says bringing digital capabilities to linear TV inventory has

Marketing News

CallTrackingMetrics creates an integration with Microsoft Dynamics 365

CallTrackingMetrics today announced that is now integrated with Microsoft Dynamics 365. The new CRM integration is available on the CallTrackingMetrics' Contact Center plan and allows advertisers to: * Sync their contacts in CallTrackingMetrics with contacts from the Microsoft Dynamics 365 account, and send information between both platforms to build the

Marketing News

BridTV advances the integration with Prebid

BridTV this week expanded the integration with Prebid. BridTV is now allowing publishers to handle all video header bidding within the BridTV platform itself, which means that no coding is required. Brid player now has built-in support for video header bidding and if it senses video header bidding on the

Marketing News

State of the Union on YouTube

Tomorrow, 5 February, at 9 pm ET there will be many live transmissions of President Trump's State of the Union address. YouTube today announced that will live stream the President’s State of the Union address. Donald Trump will be tomorrow in the United States Capitol, chamber of

Marketing News

Taptica to merge with RhythmOne

Taptica today announced the acquisition of RhythmOne for 176M USD in an all-stock deal, pending shareholder approval. Ofer Druker, who has led Tremor Video DSP as executive chairman, will be appointed CEO of the enlarged group. “We’re excited to announce the acquisition of RhythmOne, which will allow us to

Marketing News

Google Analytics audiences to become available on Salesforce Marketing Cloud this month

Google this week announced that Google Analytics audiences will become available this month on Salesforce Marketing Cloud. The audience push from Analytics into Salesforce enables advertisers to deliver communications on these audiences via email, phone, push notifications and SMS. Google Analytics has 250 site engagement dimensions and metrics, and those

Marketing News

DNS Server

What is DNS? DNS means Domain Name System and is a decentralized naming system for computers, services, or other resources connected to the Internet or a private network. DNS translates domain names to the numerical IP addresses needed for locating and identifying computer devices. DNS exists since 1985 and is

Marketing News

Outbrain changes its leadership team for Northern Europe

Outbrain this week announced changes to its leadership team based in the UK office. Stephanie Himoff was promoted as Vice President of Global Publishers, James Milne was promoted as Managing Director of Northern Europe, Faye Liddle-Moore was promoted as Commercial Director for Northern Europe, and Richard Chambers, now with an

Marketing News

PubMatic promotes John Sabella as CTO

Pubmatic last month promoted John Sabella as its new Chief Technology Officer (CTO). Sabella has been with PubMatic since 2017 as Vice President Of Engineering. Sabella previously worked as CTO at Vungle, where he was responsible for technology vision and development. While at Vungle, Sabella created and executed a vision

Marketing News

PubMatic to increase its global headcount by over 20 percent in 2019

Pubmatic last month announced that is increasing its global headcount by over 20 percent in 2019. Pubmatic says is having significant growth in mobile app and video monetization. Direct publisher partnerships more than doubled year-over-year in 2018. “As buyers are increasingly seeking the engagement and interaction inherent in mobile environments,

Marketing News

Google Ads is not an "Execution Only" platform anymore but there is an opt out

Since this month, Google Ads is not "Execution Only" anymore for select advertisers. Google last month sent an email saying that will introduce modifications behind scenes. This is an auto-opt-in. Advertisers can do opt-out on the email link. The email says "Google experts are identifying key changes

Marketing News

Quora Ads now with Keyword Targeting available

Quora this week announced the introduction of Keyword Targeting in the Quora Ads platform. Quora says Keyword Targeting enables advertisers to target questions that contain specific keywords. Quora offers two types of keyword matching: broad match and phrase match at the ad set level. According to Quora, broad match is

Connected TV

Pause Ads: Hulu launches a new TV ad format when users hit the Pause

Pause Ad is the name for the new ad offering from Hulu. Announced today, Hulu’s new Pause Ad appears when a viewer pauses the content they’re watching. Hulu expects to introduce this new format in Q2 2019 for select content within the Hulu streaming library. Hulu says the

Connected TV

Cheddar selects Telaria to monetize their inventory

Cheddar has selected Telaria as a supply-side partner to boost monetization of its inventory, including connected TV (CTV). Cheddar has two news networks, Cheddar Business and Cheddar News, across the OTT and MVPD landscape. “Telaria is working closely with us as we embark on monetizing our OTT scale. We are

Marketing News

Adsquare introduces lookalikes audience extension

Adsquare this month introduced lookalike audiences. Adsquare says the lookalike audiences help advertisers to get the most out of their mobile campaigns, increasing the chance of finding new customers, to reach the ideal ones that match their target group best. With adsquare lookalike audiences marketers extend the reach of their

DOOH

Ultrahaptics joins DPAA, the digital out-of-home marketing association

DPAA, the digital out-of-home marketing association, yesterday announced that Ultrahaptics has joined its membership ranks. According to DPAA, Ultrahaptics creates tactile sensations in mid-air, and no controllers or wearables are needed: the company’s patented “virtual touch” technology uses ultrasound to project sensations and shapes directly onto the user’s

Marketing News

Adsmovil launches an audience data platform with Hispanic audiences

Adsmovil last week announced the launch of its audience data platform, ‘Adsmovil Personas,’ which will allow brands and agencies to target U.S. Hispanic audiences via decoupled data from their DSPs. Adsmovil has a direct relationship with more than 1,200 Latin American, Spain and US Hispanic publishers. The audience

Marketing News

AdSecure launches a native ad protection feature

AdSecure this month announced the addition of native ad protection. AdSecure says native ads pose a challenge on the post click, throughout the redirection chain. According to AdSecure, the risk of attacks via native ads increases when factoring in the use of programmatic campaigns into the mix. The loss of

Marketing News

DoubleVerify now able to manage Brand Safety on Facebook

DoubleVerify last week announced that it has been certified for Facebook’s Brand Safety capability within the Facebook Marketing Partners (FMP) program. DoubleVerify says the certification will expand and deepen DV’s brand safety protection across Facebook’s in-stream video inventory, Instant Articles and Audience Network. DV clients now benefit

Marketing News

TikTok takes over YouTube, WhatsApp, Instagram, Messenger worldwide on iOS

Sensor Tower last week announced that TikTok, the short-form video social networking app Beijing’s Bytedance, was the first most installed app on iOS during the year 2018. This is based on Sensor Tower’s Store Intelligence estimates: TikTok added 75 million new users worldwide across the App Store and

Marketing News

OpenX goes all-in into Google Cloud Platform to have global reach, speed, and scalability

OpenX today announced it will become the first major exchange to move all on-premises workloads fully into the cloud and become truly serverless. OpenX has chosen Google Cloud Platform (GCP) in a five-year technology collaboration that started last year. OpenX expects to complete the deployment to Google Cloud Platform (GCP)