Marketing News

Wikipedia last week announced that is not supporting the EU Copyright Directive in its current form. Allison Davenport, Technology Law and Policy Fellow at Wikimedia Foundation, wrote that the copyright directive will harm access to knowledge, benefit large corporations and rightsholder industries, and aims to control the sharing of information

Facebook last week has opened F8 2019 registrations. F8 is  annual developer conference, being held April 30 and May 1, 2019, in San Jose, California. This year Facebook is inviting developers, creators, entrepreneurs, and innovators. F8 2019 will have Mark and other Facebook leaders speaking about the latest technology, technical

Taboola today announced that is acquiring the Start division of Celltick, working on mobile discovery and engagement. Start division includes the Start and Start Magazine product lines. Following the completion of the acquisition, Taboola says the Start team and technology will integrate into the Taboola News division to bring personalized

Triton Digital last week announced a partnership with MEDIALAAN – de Persgroep Publishing, in Belgium. MEDIALAAN selected Triton Digital to deliver, monetize, and measure its streaming audio content. Triton says that MEDIALAAN will utilize Triton’s audio streaming network to deliver audio content from their multiple broadcast stations online, and the

The game app Helix Jump, from the French publisher Voodoo, was listed this week in the second position as the app with most new downloads in Germany during the last year. Sensor Tower estimates that the app had close to nine million downloads in 2018. Whatsapp was the most downloaded

Starting this week, Lime scooters, pedal bikes, and e-bikes are available on the transit tab of Google Maps in over 80 new cities around the world, Google yesterday announced. Lime bikes and scooters started to be introduced on Google Maps, last December, only in the US. Now is available worldwide.

Google this month introduced a new bid strategy on DV360 that enables advertisers to target viewable video impressions. The bidding strategy is named Viewable and maximizes video impressions that were viable. Google says that with Viewable bid strategy, DV360 sets bids according to the likeliness that an impression will be

Google this week announced that starting this month, new TrueView line items for bumper ads in DV360 will use a target CPM (cost-per-thousand impressions) bidding strategy.  Until now the bid strategy available was maximum CPM. Google says Target CPM bidding enables advertisers to set how much on average they are