Marketing News

Finastra announced this week a new office in Bucharest, Romania. The site, which hosts over 550 employees and contractors, is located in the brand new Orhideea Towers in the business district of Bucharest. Finastra says the move offers more space for the Finastra team to grow as the company strengthens

RhythmOne this week announced that it has formed a partnership with Pixalate, regarding its newly Media Ratings Council, Inc. (MRC) accredited over-the-top (OTT) invalid traffic (IVT) detection and filtration solution. RhythmOne’s says the planned integration of Pixalate’s solution into its unified programmatic platform offers an added layer of

Google this week made available the Associate Cloud Engineer certification in German, in addition to the 5 already existing languages: English, Japanese, Spanish, Portuguese, French. The registration fee for German language exam is $94 USD, until Dec 31, 2018, and starting Jan 1, will be $125 USD. Associate Cloud Engineer

Anodot last week announced that AppNexus, a Xandr company, is leveraging Anodot's Autonomous Analytics platform to detect and resolve business incidents in real-time, alerting customer-facing teams of problems that impact customers' revenue-generating ads. "AppNexus is a company that proactively addresses issues, regardless of who or what

MightyHive is opening of a new office in Stockholm, its second European office within a year of opening its first European office in London, the company headquartered in the US announced this month. MightyHive says the Stockholm location will allow the company to extend the sales and service of its

Vidoomy launched this month a new platform/new ad called Slider that enables publishers to register and contains automated verification processes, similar to Google Adsense. Slider provides access to Video opportunities for publishers not specialized in producing video content. The policy of accepting new publishers is similar to Google AdSense

Google last week announced the integration of Lighthouse as Pagespeed Insights' analysis engine. Google says this enables developers to get the same performance audits and recommendations on the web. Pagespeed Insights (PSI) also incorporates field data provided by the Chrome User Experience Report (CrUX). According to Google, the new

Google this month introduced a new Affinity audience in DV360. The audience is called Light TV Viewers and is available for targeting. Google says "Light TV Viewers typically watch less than one hour of broadcast or cable TV per day and tend to no longer be paying for cable