Marketing News

Taboola this month announced that Tribune Publishing is launching Taboola Feed exclusively across all of their digital properties, including the Chicago Tribune, the Baltimore Sun, and the Orlando Sentinel. Tribune Publishing is based in Chicago, originally founded on June 10, 1847 (171 years ago), as the Chicago Daily Tribune. “Balancing

Dropbox this month announced the new Dropbox Extensions, that will enable users to initiate workflows directly within Dropbox across popular content types (including DWG, PDF, Word, image, and multimedia files) and compatible partner applications from Adobe, Autodesk, DocuSign, Vimeo, as well as other category-leading tools. With Dropbox Extensions, users will

Adsonica is offering a free trial of its technology for any campaign running between November 1 and December 31, 2018. Adsonica has two-image Audio Display Ads that are compatible with leading platforms, for both mobile and desktop browsers. "Using sound in digital advertising gives creative teams a new way

Pixalate this week announced it has received the certification from Media Rating Council (MRC) for Sophisticated Invalid Traffic (SIVT) detection and filtration for over-the-top (OTT) video ad impressions. Pixalate says it was the first company to receive this accreditation. Currently, Pixalate is now the only accredited solution for marketers to

Nielsen and Comcast announced the expansion of their relationship to include digital measurement of Comcast's Xfinity Stream app and web portal. Through this agreement, Xfinity TV audiences watching programming on computers and mobile devices will be included in aggregate in Nielsen Digital in TV Ratings and Digital Content

Pandora this week unveiled its podcast offering, powered by the Podcast Genome Project, a cataloging system and discovery algorithm that uses a combination of technology and human curation to deliver personalized content recommendations. On November, 13, Pandora started to roll out beta access to select listeners on mobile devices. Users

The Trade Desk (TTD) this week announced the integration of Baidu Exchange Services, iQIYI, Baidu's video streaming service, Tencent Social Ads, and Youku, the Alibaba's video streaming service. The Trade Desk says these integrations enables advertisers to reach and engage millions of consumers in China. "

Verizon Media Group/Oath this week launched a new Yahoo app, a "one-stop shop" with all Yahoo products available on iOS and Android. Yahoo app, in a signed-in experience, has personalized preferences and is different according to the user location. Yahoo app serves as a daily guide, with