Marketing News

Google this week has expanded the access to non-skippable YouTube video ads launching to Display & Video 360. Non-skippable YouTube video ads were launched in Google Ads last month. A non-skippable YouTube video ad must be 15 seconds or less, and viewers don’t have the option to skip the

iHeartMedia this week announced it is acquiring Radiojar, a Greek-based online audio technology company. Radiojar was launched in 2013 and offers cloud-first solutions for audio. Clients include media groups, web-only radio stations, music providers, in-store music solutions and service providers around audio. iHeartMedia will leverage Radiojar’s tools to combine

Spotify has now more than 200 million users worldwide, and half of them (96 million) are subscribers, Spotify announced last week. This means half use the users use Spotify with advertising. Spotify last week expanded Spotify into India, after expanding to MENA and Southeast Asia. Spotify is now available in

Google this week announced the change of name of “Universal App campaigns” to “App" in Google Ads. David Mitby, Director of Product Mobile App Advertising, at Google, says this will simplify the names and "will not affect campaign features or functionality, and there’s no action required for

Krush Media this week announced a partnership with Pixalate to deliver invalid traffic (IVT) detection and filtration solutions across its display, mobile, video, and OTT/CTV channels. According to Pixalate, Krush Media specializes in connecting advertisers with its fully-managed, cross-screen publisher platform and has chosen Pixalate as its partner to

RTB House this week announced that is launching a Creatives Lab unit. The unit will develop performing dynamic banners for both display and video. RTB House says is constantly working on improvements to its core technology based on deep learning as well as other aspects of the RTB ecosystem, such

ICANN this week called  for full deployment of the Domain Name System Security Extensions (DNSSEC) across all unsecured domain names. The Internet Corporation for Assigned Names and Numbers (ICANN) believes that there is an ongoing and significant risk to key parts of the Domain Name System (DNS) infrastructure. On 15

More than 13 percent of internet users surveyed across Australia, Brazil, Canada, Germany, India, Japan, the United Kingdom, and the United States had access to a smart speaker in their households in November 2018. According to IHS Markit data, smart speaker penetration go from ranges of 6 percent in Japan