Marketing News

ADYOULIKE this week launched a Black Friday campaign targeting digital advertisers. The message on the campaign is that native advertising works, and it will work on the Black Friday. Dale Lovell, Chief Marketing & Partnerships Officer at ADYOULIKE ADYOULIKE says mobile made up 63% of all shopping visits in the

DPAA this week announced that UK-based Esprit Digital has joined the global digital out-of-home marketing association. "DPAA has created a great community of companies involved in digital out-of-home media and we look forward to networking with them, so we can provide innovative solutions for challenging display environments. The first

Adsense on Air is back on the 4th quarter. Google experts will provide tips and insights about the holiday season, the migration to https and the fight against ad fraud. The live streams will take place on Wednesday, October 31 17.00 GMT - Getting Ready for the holiday season

The European Commission has approved the acquisition of EMI Music Publishing by Sony Corporation of America. The Commission found the deal raises no competition concerns. The transaction was notified to the Commission on 21 September 2018. EMI Music Publishing ("EMI MP"), a music publishing company, is since 2012

Google today announced 2 updates on Ad Preview and Diagnosis tool of Google Ads. The first update allows advertisers to preview the ads filtering by the audience. The second change was on the Diagnosis tool, enabling advertisers to do changes directly on the tool. Previously to this update on the

Google today introduced a new filter in Ad Preview and Diagnosis tool, enabling advertisers to preview their ad with a specific audience. Advertisers could use the Ad Preview and Diagnosis tool to preview ads by search term and filter by location, language, and device. Now the tool also has the

Triton is being acquired by Scripps. The purchase price is $150 million and the transaction will be financed with cash on hand. Triton's 2018 revenue is projected to be approximately $40 million, with EBITDA projected in the mid-teen millions. Triton is one of the global leaders in digital

Dentsu Aegis Network this week announced that it has signed an agreement to acquire Namics AG, a leading full-service digital agency in Switzerland and Germany. The acquisition is subject to approval from the German competition authority. Dentsu says Namics’ digital experience, creative and service design expertise complements Merkle’s customer