Marketing News

GroupM last week announced the Australian launch of its new Addressable TV business, Finecast. On Finecast, advertisers can target viewers across multiple on-demand, set-top box and live streaming TV environments. According to GroupM, Australia is the second market launch for Finecast, following UK, launched a year ago. GroupM says Finecast

Amazon this week launched a new version of the Kindle Paperwhite, featuring a thinner and lighter design, sleek flush-front display, and waterproofing so users can read anywhere. The new Kindle Paperwhite also comes with Audible so users can switch between reading to listening. The new Kindle Paperwhite will start shipping

Google this week released a new version of the Shopping Insights tool, where advertisers can uncover which products and brands are popular, trending up or down, and how these insights vary by regions in the U.S. The new version of Shopping Insights includes data for more than 55,000

LivePerson this week announced an integration with the newly launched, AdLingo, a conversational marketing platform built within Area 120, Google's incubator for experimental projects. AdLingo's Conversational Display Ads are a new way for brands to connect with consumers digitally as they are browsing content across the

On November 1, 2018, at 1:00 PM ET, Adobe & eMarketer are hosting a webinar about dynamic creative optimization and digital storytelling. The webinar is presented by Nicole Perrin, senior analyst at eMarketer, and by Gauri Bhat, Senior Product Marketing Manager for Adobe Advertising Cloud. Questions the webinar will

Readers can now access unlimited books and audiobooks alongside digital access to The New York Times - all in one subscription - after Scribd joined forces this week with The New York Times. For $12.99/month, Scribd users have unlimited digital access to The New York Times award-winning journalism

The European Commission today announced the approval of the acquisition of GitHub by Microsoft. The Commission found that the combination of Microsoft and GitHub would not raise competition concerns because the merged entity would continue to face significant competition from other players on both markets. The Commission also assessed whether

AdLingo this week announced the launch of a new conversational marketing platform where advertisers will be able to place their conversational assistants inside interactive display ad units and reach their target audience at scale, using Google Display Network (GDN). AdLingo is a new platform built within Area 120, Google’s