Marketing News

Data Studio, Google’s data visualization, and reporting product is out of beta and now generally available since 20th September. Data Studio, part of Google Marketing Platform and closely integrated with Google Cloud, allows users to easily access data from Google Analytics, Google Ads, Display & Video 360, Search Ads

TapClicks today announced a $10 million investment from Boathouse Capital. TapClicks' solution enables users to analyze data.

Six-second video ad format, the new Short-Form Video product is the first of its kind to offer a solution outside of YouTube and Facebook, opening up programmatic opportunities across Twitter, Snap, Spotify, and Global.

HubSpot announced today that it has chosen Paris, France as the location of its next global office, signifying the company’s continued investment in the French market.

Integral Ad Science (IAS) and Snapchat now offer advertisers viewability and ad fraud measurement solutions to employ across their Snapchat in-app video buys, IAS announced this week. According to IAS, measurement was successfully tested for 6 months. IAS had over 50 brands participating in the beta where they measure Snapchat

Taboola this week announced a partnership with Unbounce, the landing page and conversion platform for marketers and agencies. Taboola clients will have access to the Unbounce Landing Page Analyzer, and with that advertisers can have insights to improve the landing pages, convert more traffic, and optimize the campaigns. The Unbounce

AWS customers who make use of Asia Pacific (Tokyo) and Asia Pacific (Sydney) Regions will pay less for data transfers in from Amazon Elastic Compute Cloud (EC2), Amazon Simple Storage Service (S3), and Amazon CloudFront. The new prices are already in place, since September 1, 2018. New prices for data

The majority of digital video ad views (57%) in the U.S. were delivered on the TV screen, in Q2 2018. In Europe, the share was 30%.