Marketing News

TVSquared this week partnered with TiVo to incorporate deterministic attribution into ADvantage Analytics Platform. TiVo’s deterministic TV viewership segments are now integrated in ADvantage, allowing TVSquared customers to tie TV-driven response and conversions to the household level. TVSquared ADvantage measures the immediate and longer-term impact of TV spots, quantifying

Optimizely this week announced a new update of the integration with Slack. Optimizely integration with Slack enables users to engage with their experiments. The first version of the Slack application, launched almost one year ago, gave users the ability to subscribe to a Program Management Team’s activity feed. In

Brightcove this week announced it has entered into a definitive agreement to acquire the online video platform (OVP) business of Ooyala, a provider of cloud video technology. Brightcove is acquiring Ooyala’s OVP technology, including video content management and publishing platform Backlot, Analytics, Live, and its underlying IP and associated

HubSpot this week announced the integration of LinkedIn ads in the Professional and Enterprise tiers of Marketing Hub as part of the HubSpot Ads tool. HubSpot Ads also includes integrations with Facebook and Google. “LinkedIn is the world’s largest professional network, so it was important to make its advertising

Cacao Media this week announced that it has joined HubSpot as a Certified Agency Partner. HubSpot works hand-in-hand with Agency Partners to grow their businesses through inbound software, services, and support. “We are thrilled to welcome Cacao Media to HubSpot’s Partner Program. Their savvy, sophisticated, and innovative approach to

Telefónica Deutschland and Samsung Electronics have successfully piloted fixed wireless access (FWA) with 5G in Hamburg, Germany, Telefónica announced this week. The pilot of the 5G took place from December 2018 to February 2019 in the district of Hamm in Hamburg. Private households participated in the free pilot. The pilot

TAG this week launched the Project Brand Integrity, a new initiative to protect European brands from association with illegal stolen content by alerting advertisers or their agencies to ads running on pirate sites in Europe. TAG will send screenshots to advertisers when ads are shown on pirate sites. Project Brand

U.S. digital advertising revenues rose to $26.2 billion in the third quarter of 2018, solidifying 2018’s claim as the highest-spending first three quarters on record, according to the latest IAB Internet Advertising Revenue Report released today by IAB and prepared by PwC US. According to IAB, Digital