Marketing News

Innovid receives $30 Million in funding from Goldman Sachs

Innovid yesterday announced it has secured $30 million in pre-IPO funding from Goldman Sachs’ Private Capital Investing group. Innovid says it will use the additional capital to further its innovation and leadership in the connected TV (CTV) advertising technology market, as well as to expand its global footprint. “Innovid continues

Marketing News

Mastercard drops its name

Mastercard yesterday announced that it is dropping its name from its brand mark in select contexts. The interlocking red and yellow circles, referred to as the Mastercard Symbol, will now stand on its own across cards using the red and yellow brand mark, acceptance marks at retail locations both in

Marketing News

Roku active accounts topped 27 million, up roughly 40% year-over-year

Roku yesterday disclosed preliminary Q4 2018 data for two key operating metrics, active accounts and streaming hours. Q4 2018 active accounts topped 27 million, up roughly 40% year-over-year. Q4 streaming hours were an estimated 7.3 billion hours, up about 68% year-over-year, bringing full year 2018 streaming hours to about

Marketing News

Outbrain appoints Ariff Quli as General Manager North America

Outbrain yesterday announced that Ariff Quli has been appointed as the organization’s new General Manager of the North America business, based in its New York City headquarters. According to Outbrain, Ariff brings more than 15 years of experience with a proven track record of building strategic partnerships and improving

Marketing News

Mitsubishi Motors North America names Kimberley Gardiner as CMO

Mitsubishi Motors North America yesterday announced the appointment of Kimberley Gardiner to the newly created role of Vice President and Chief Marketing Officer. Mitsubishi says Gardiner will have full responsibility for all marketing communications activities for MMNA in the United States, including print and digital advertising, creative development and deployment,

DOOH

Omnichannel: MediaMath runs true programmatic in OOH with Place Exchange integration

MediaMath says that for the first time in digital advertising history, OOH ads were purchased programmatically via the exact same campaigns and workflows as online and mobile media and measured with the exact same metrics and reporting—impressions, conversions, response rates, and CPAs—making OOH attributable in the same way

Marketing News

GitHub now offers unlimited free private repos and a unified Enterprise offering

GitHub yesterday announced two updates: unlimited free private repositories, and a simpler Enterprise offering. GitHub Free now includes unlimited private repositories. For the first time, developers can use GitHub for their private projects with up to three collaborators per repository for free. GitHub says many developers want to use private

Marketing News

RTL Group to acquire Yospace for €29 million

RTL Group today announced that it has signed an agreement to acquire control of the UK-based video technology company Yospace. The transaction is expected to close 1 February 2019. “Our clients make significant investments in their video offerings and content licenses. Yospace has proven that it can provide an unmatched

DOOH

Firefly joins DPAA

DPAA yesterday announced that Firefly has joined its membership ranks. Firefly is a San Francisco-based company that connects brands, rideshare drivers and local city governments. Firefly works with rideshare drivers to install ad displays atop vehicles, adding to drive time profits. “We are proud to become members of DPAA’s

Marketing News

Apple iTunes and AirPlay to become available on Samsung Smart TVs this spring

Samsung today announced it will offer iTunes Movies, iTunes TV Shows and Apple AirPlay 2 support on 2019 Samsung Smart TV models beginning this spring. Support on 2018 Samsung Smart TVs will be made available via a firmware update. “We pride ourselves on working with top industry leaders to deliver

Marketing News

Google updates DV360 introducing 6 new changes on video, native, html5, and data-driven ads

Google last month introduced 6 changes related with creatives in DV360. Here the new features and updates: 1. Backup images are now optional 2. Third-party measurement was introduced on native ads 3. Creatives pushed from Google Web Designer are now created in the draft state 4. Native video ads can

Marketing News

Amazon introduces MRC viewability on view-through conversion attribution

Amazon this month introduced MRC (Media Rating Council) viewability in attribution. Since January 1, 2019, only viewable impressions based on the MRC standard viewability are eligible to be credited towards a conversion. MRC standard viewability requires that 50% of the creative is in view for at least 1 second. Amazon

Marketing News

Cision acquires Falcon.io

Cision acquired Falcon.io, a SaaS platform for social media listening, engaging, publishing, measuring and managing customer data, the company today announced. Falcon.io born in Copenhagen, Europe, in 2010, and was founded by the CEO Ulrik Bo Larsen. It has expanded globally having today offices in Copenhagen, Sofia, Berlin,

Marketing News

Easypurl introduces a new drag-n-drop WYSIWYG landing page designer

Easypurl today announced the released the Easypurl 12.0, a new version of their app that enables marketing and media teams to design and deploy landing pages without any assistance from developers. The new feature of this release is a drag-n-drop WYSIWYG landing page designer. The features of Easypurl * Unique,

Marketing News

AdPredictive names Kristin Frank as first president

AdPredictive today announced the appointment of Kristin Frank as first president. Before joining AdPredictive, Kristin spent 23 years at Viacom, most recently as Chief Operating Officer of MTV. In her role as president of AdPredictive, Kristin will maximize the growth as the leader of the strategy, operations, sales, marketing, and

Marketing News

Collab launches an ad sales unit

Collab announced today they are launching an ad sales unit. Google ad veteran Art Zeidman will head the ad sales unit. Zeidman joins Collab as executive vice president, growth. Collab is an independent digital content studio that is rated top ten YouTube partner by ComScore. Collab averages nearly seven billion

Marketing News

Neurotechnology launches a new Face Verification SDK available for app integrations

Neurotechnology today announced the release of the new Face Verification software development kit (SDK). Face Verification SDK is designed for the integration of facial authentication into applications for mobile devices and PCs, providing security through biometric face recognition and liveness detection to prevent spoofing. According to Neurotechnology, the Face Verification

Marketing News

China Daily introduces the Global Edition in the app

China Daily app's global edition was launched yesterday, providing a new option for its broad international readership. Users will need to upgrade the app to the latest version before trying out the new edition. The move, a first among China's English news apps, came on the

Marketing News

CallTrackingMetrics now integrated with VWO

CallTrackingMetrics (CTM) today announced an integration with VWO, the platform that enables advertisers to conduct visitor research, build an optimization roadmap, and run continuous experimentation. Users using VWO can track engagement, clicks, conversions, signups, or anything else that matters to you and your business through their A/B testing service.

Marketing News

Cheddar taps MightyHive to extend impact of select client campaigns programmatically

Cheddar today announced that it has selected MightyHive as its partner for programmatic advertising services. Cheddar says that will partner with MightyHive to implement and leverage Google Analytics 360 for performance tracking, and to extend the reach and impact of select client campaigns programmatically. “Several of our clients asked us

Marketing News

Official: Spencer Neumann is the new Netflix CFO

Spencer Neumann is joining Netflix as CFO (Chief Financial Officer). Netflix says Neumann is an accomplished media and financial executive who was most recently CFO of Activision Blizzard and previously held several senior positions at The Walt Disney Company. Spencer Neumann succeeds David Wells who served as CFO since 2010.

Marketing News

The German roadmap for 5G

The Bundesnetzagentur last month opened the auction procedure for the 5G spectrum in Germany. The auction has 2 GHz and 3.6 GHz frequency ranges, that allow users to have at least 100 Mbps download speed. The Bundesnetzagentur created final award conditions and auction rules in the 5G spectrum auction,

Marketing News

Nokia names Sandra D. Motley as President of Fixed Networks

Nokia named Sandra D. Motley as President of its Fixed Networks Business Group. Sandra D. Motley started today and reports to Nokia President and CEO Rajeev Suri. Sandra D. Motley succeeds Federico Guillén, named President of Customer Operations, EMEA & APAC. Nokia Fixed Networks offering solutions, professional services, consulting, maintenance,

Marketing News

Podcasts: Listen Notes launches Listen Real-Time and Just Listen app

Listen Notes yesterday launched a new feature and a new app that increase the discoverability of new podcasts and episodes. Wenbin Fang, CEO of Listen Notes, stated that for now, these are 2 experiments. Listen Notes is a search engine for podcasts with a database including more than 604k podcasts

Marketing News

2018: The rising share of 4K resolutions and bigger screen sizes

Global shipments of 60-inch and larger TV screen sizes increased more than 40 percent, year over year in the third quarter, with even stronger growth in North America and emerging markets, as prices fell to new lows for 65-inch and 75-inch sizes. According to IHS Markit, this growth rate is