Marketing News

Google last month announced that nearly 90 percent of the publisher partners have adopted ads.txt. Google scans over 30 million domains with the Google ads.txt crawler, on a daily basis. Since February of this year, more than 430,000 website domains have added an ads.txt file to

Google's DSP (former Doubleclick Bid Manager - DBM) is now allowing marketers and agencies to run campaigns on sites that support ads.txt authorized inventory, and exclude inventory from sites without the file. Before this change, buyers using Display & Video 360, were not able to restrict the

Europeans this summer will enjoy more digital rights, following the end of roaming charges across the European Union last year, June 2017, and the possibility to travel with their online TV, film, sports, music or e-book subscriptions at no extra cost. "Europeans are already starting to feel the benefits

Google has launched a new beta that connects BigQuery and Sheets. The connection happens in a data connector that dynamically connects Sheets with BigQuery. BigQuery users can join the beta here. According to Google, users in the Beta will be able to create a BigQuery query, get a preview, and

Google last week launched the connection between Sheets and SAP. Companies using SAP and Google, can now export data directly from SAP GUI and SAP ECC 6.0 to Sheets and analyze the data with tools like charts, pivot tables, and Explore. Google says that with this new integration, companies

Google today announced the construction of a third data center in Singapore, Southeast Asia, an area with more than 330 million people online, more than the population of the United States. According to Google, the first Southeast Asia data center was built in Singapore in 2011, but in 2015 a

The adoption of OpenRTB 3.0 will introduce an authenticated supply chain, with standardizing cryptographically signed bid requests. Ads.cert authenticates the the bid request against a shared key. According to IAB, publisher signatures allow a buyer to validate some aspects of the bid request and know that it'

The IAB Technology Laboratory this month released for public comment tech specifications for OpenRTB 3.0. Specs of ads.cert, AdCOM, and the Ad Management API were also released. IAB says that ads.cert, AdCOM, and the Ad Management API are designed to promote healthy growth of the digital advertising